In this post, we’ve gathered top of the foremost up-to-date mobile app usage and transfer stats, facts, and projections you’ll be able to use to form positive your mobile app development aligns with what your audience is doing in 2021 and on the far side.
We’ve force analysis from the likes of App Annie, Statista, device Tower, mother Meeker, and additional to bring you the numbers and insights that matter most.
Let’s get right to that (or skip to a neighborhood below).
- Mobile App Usage & transfer Statistics
- Millennial & info App Usage Statistics
- Mobile App Revenue Statistics
- Mobile App Usage & transfer Statistics
We kick things off with stats concerning usage trends and transfer habits. These numbers highlight what’s occurring within the mobile app market these days and even speak to the scientific discipline of mobile users.
1. Mobile net usage is rising, whereas desktop net usage continues to fall.
According to the 2019 mother Meeker report, the quantity of hours spent on the net continues to extend once a year. However, the split between desktop and mobile is changing into additional and additional pronounced. In 2018, Americans were payment 3.6 hours per day on mobile (12 times quite a decade prior) and simply two hours per day on a desktop or laptop computer (which has stayed pretty consistent since 2008).
2. Nearly ninetieth of mobile net time is spent on apps.
The gap between mobile app usage and mobile browser usage is additionally widening. In 2020, eMarketer predicted that adult smartphone users could pay for four hours per day exploitation mobile net, and half a mile of that point are spent in mobile app development company instead of a browser. This speaks to the importance of firms not solely optimizing their websites for mobile, however making custom, responsive apps too.
3. There area unit presently quite two.9 million apps obtainable within the Google Play Store
As of Gregorian calendar month 2020, there have been two.96 million apps revealed within the Google Play Store. Whereas the robot package leads the pack for market share globally, it’s fascinating to find that competition is far lighter here than within the Apple App Store.
4. There are a unit nearly four.4 million apps obtainable within the Apple App Store. (Statista)
As of July 2020, there have been four.37 million apps revealed within the Apple App Store. in line with Statista, there’s one play app obtainable on iOS for every four non-gaming apps.
5. On average, quite one 100,000 new robot apps area units are discharged within the Google Play Store each month.
While their area unit fewer robot apps carry on the market these days, new robot apps area unit being revealed at a rate three times bigger than iOS apps (see next stat), with quite one 100,000 new apps being discharged every month.
6. On average, quite 30,000 new iOS apps area units are discharged within the Apple App Store each month.
New iOS apps area unit launched at a slower rate than robot apps; this could ensue to the Google Play Store reportedly being cheaper and easier to enter—and, as mentioned on top of, there is a unit way more robot users than iOS users within the world. Generally, it makes additional sense to cater to the numbers, however, not perpetually. We regularly see businesses selecting to create for each platform.
7. customers downloaded 204 billion apps in 2019—and that range continues to climb. (App Annie)
In 2019, there have been 204 billion app downloads worldwide (excluding re-installs and app updates). As App Annie reports, this is often a 45 increase from 2016.
8. the standard range of apps being downloaded within the U.S. is decreasing.
Though world transfer growth and the quantity of your time spent in mobile app development area unit each steady rising, transfer growth within us is leveling off (as shown by App Annie knowledge above). A report by ComScore more supports this trend: In one-quarter of 2109, a simple fraction of smartphone users within the U.S. aforementioned downloaded a median of zero new apps per month. The takeaway here is that unless you’re Google, you shouldn’t create an associate app to form an assistant app. obtaining a user to adopt a brand new app or switch from a rival isn’t easy—you have to be compelled to provide them a reason to travel to the app store and create that transfer.
9. Most users have quite 10 apps put in on their phones.
Thus whereas new apps aren’t downloaded relatively often, the typical user still includes a tight range of apps already vying for their attention. Downloads, however, area unit a relatively weak metric for fulfillment. If a user isn’t systematically gap and exploitation your app, it’s primarily simply their collection mud and is at high risk of being deleted (see next stat).
Among the opposite high reasons for uninstalling: not enough area on their phone, excessive advertising, and excessive notifications. As CleverTap points out, all of those responses speak to 1 thing: inadequate user expertise. Practicality is everything, and a poor wife will guarantee the failure of your app.
Conclusion
Hopefully, this post has helped you’re thinking that a small amount additional critically concerning the direction you’re taking your mobile app. Understanding what your audience is doing will unlock the distinction between a mobile app development process that utterly misses the mark and one that’s wildly sure-fire.
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