instagram

Instagram Releases Progressive Web App with Direct Messaging Feature on Microsoft Store

Instagram has been the most widely used and popular social media platform nowadays. In the past couple of years, Instagram has shied away from many real features and has added a new layout for the users. The Facebook-owned app imperatively wants one or the other user to just keep belonging and downloading the mobile apps. But things are going to be changed, as they don’t seem too.

As per the current reports, Instagram has now released the progressive web app on Microsoft store with lots of enhancement for the users. The
the progressive web app is not a real desktop app but it gives us the feel of native Window.

The Instagram app, which is a Facebook-owned photo-sharing app has now availed progressive web apps and is available for the users on Microsoft store updates for Windows 10. This adds has supported message features or can say a direct message feature for the users which has been missing on desktop or web for long.

The companies have been testing the direct messaging features for so long for the desktop version and have now become available for the users. Instagram app users on Windows 10 can send and receive the direct message sent by their friends and family on their desktop itself.

This also signals that the newer Instagram has a lot many things to provide to users than the old version we already had. This latest update has also promised users to make it more stable and robust for desktop use.

With the help of direct messaging which is coming to desktop, users can close to get the feature on the web or desktop as well. Earlier, Instagram has also added a new feature that allows users to send or react to the GIPHY.

From Android and iOS mobile apps, Instagram has also removed the button of IGTV and has killed the standalone messaging app which is called direct messaging that allows users a customer-centric approach.

Instagram Announced the Inclusion of the Ads in Stories

Instagram Stories is now having as many users as the last number you heard about Snapchat. And now, it is quickly ‘shifting to monetize its vast audience. Apart from the new 150 million daily users statistics, today Instagram announced the inclusion of ads in Stories. The “UNCLICKABLE” 5 second photo and 15 second video ads emerge between various people’s stories and are skippable. Instagram will also offer business accounts with analytics on the reach, replies, impressions, and exits of their Stories.

Monetizing the feature just after the 5 months of its launch in August may seem unwise and might potentially slow its speedy growth. It scored 100 million dailies in two months, credit to Stories appearing on the top of the home screen of Instagram feed instead of a different tab or application.

The new Story ads will ultimately be released worldwide on all interfaces, but it will first be inspected over the next several weeks with a group of 30 associates, comprising General Motors, Nike, Capital One, and Netflix. About 70 percent of Instagram users are following a business, and 1/3rd of the most-watched Stories were created by businesses on Instagram, so the company believes that its partners can make ads which won’t bore people into shutting the app. Moreover, they’ll be able to see analytics on their Stories via Insights button on their profiles.

For the time being, Stories ads will be vended on a cost – per thousand impressions basis and valued through auction, with any duration of view counting as an impression instead of requiring to play for 3 seconds to make it counted as a view. At present, there is no option to swipe or click to open the website of the advertisers, but might be incorporated in near future.

Users will not see any signs of the ads until they watch a couple of friends’ Stories in succession. When the application automatically moves from the end of one story to the start of another, Instagram will put in an ad with a label “Sponsored” on it. Ads will be either comprising a photo lasting up to 5 seconds or a video lasting up to 15 seconds. Users can either watch the ad to completion before it automatically moves to the next friend’s story, or they can simply swipe to skip it.

Well, it’s a bold move considering the tenure of this feature being less than six months.

Source url:https://techcrunch.com/2017/01/11/instagram-stories-hits-150m-daily-users-launches-skippable-ads/

Finally Flatter Design & Multicolored App Icon – Instagram

As I am mostly used Instagram app, this app icon change is good move out. Standout amongst the most unmistakable application symbols ever is no more: Instagram is rolling out enormous improvements to its logo. The Facebook-owned photograph sharing services upgraded its iOS and Android applications Wednesday with another, Flatter Design and Multicolored App Icon. Instagram’s different applications — Layout, Hyperlapse and Boomerang — additionally have comparative upgrades.