Augmenting the Future: Exploring Practicality of AR Apps

AR Apps

Augmented reality (AR) has become more common in the world of games and entertainment these days. Gamers adopted this technology as this technology allowed for more immersive experiences. AR-based applications such as Pokémon Go, Zombie Go, etc. went viral in no time and kept users hooked onto the game. Regardless of this, AR has struggled to gain widespread adoption outside the gaming and entertainment domains. Here we will be exploring how AR apps will bring a revolution to the other industries too who are deprived of AR apps and feel isolated.

So now let’s get onto exploring the practicality of AR in apps other than the gaming and entertainment industry.

AR apps in eCommerce

AR apps in eCommerce

There are significant AR applications in eCommerce, so it seems an odd combination. In the time of online shopping, many prefer shopping in a traditional brick-and-mortar store because they can feel the stuff of the cloth, smell a perfume. Sometimes, things shown online are not the same as what users receive. For instance, in the case of lipstick, the shades might seem to be different so while shopping in the stores, you can check that which is not possible in online shopping.

Some of the organizations tried to overcome this and started providing samples (the price of it is combined with product’s costs) to customers so that they can try it and get them satisfied once before purchase. AR applications can resolve this hurdle by bridging the gap between online and physical stores. Ikea, Cambria, Wayfair, Overstock, etc. are some of the AR-based apps which are available today as e-commerce applications.

AR apps in education


AR seems to be exceptional for the education industry as the technology applies impressive graphics, which entices children. Interactive Flat Touch Panel Display (Smart Boards) is considered revolutionary. Now with the integration of immersive and interactive technology, it is expected that schools will be the largest adopters of AR technology. It won’t be wrong to say that maybe children will learn using AR apps.

AR apps don’t need any supplementary instrument, unlike the VR apps, making it handy for mobile app developers and users both. AR furnishes educators with a chance to improve student engagement and learning. AR apps can be practiced to animate historical timelines, show galaxy composition/ structures, convert case studies or illustrations into 3D images. The scope of AR is unlimited and integrating AR and you can make the study sessions more exciting and interactive for the students.

AR apps in healthcare


Dr. Rafael J. Grossmann was the first person to operate utilizing google glass, and also thinks these types of operations will be common shortly. HoloLens – an AR tool by Microsoft is nowadays assisting in spinal surgery. This tool projects visuals on the patient to guide the surgeon throughout the operation. With such tools, doctors can operate their patients effectively. AR can be useful in keeping a check on a patient’s vital information like heartbeat rate, blood pressure, and so on.

Many of you must be thinking that doctors using technology to operate is absurd. But AR developers are working hard to make healthcare safer. You have to trust healthcare apps and its integration with AR devices till the time robots with artificial intelligence are on-board. Not only for operating, but AR can also be employed to provide training to aspiring doctors.

Conclusion:

If we look back into the past, we will find AR holds a plethora of opportunities in games and entertainment apps, but the current scenario has changed dynamically. Mobile app developers all around the world are grappling with user acceptance still it is expected that AR technology will generate revenue of $120 billion by 2020. It will be fun watching how a mobile application development company will utilize this opportunity for better. AR will be seen making our realities more augmented and more dynamic.

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Snapchat & Spotify Collaborate for Diwali Theme Augmented Reality

Augmented Reality

Snapchat and Spotify have coupled together for the Diwali-themed Augmented Reality lens, which solely works at a single location: The Gateway of India in Mumbai. It will revive the important bend milestone as it moves- broadens, inclinations, and turns, in the particular sense- to the beats of Spotify playlists to be explicit “Diwali Shuffle”, “Diwali Drive”, or “Diwali Bash”. It acts primarily just like any other Snapchat Lens. Open Snapchat when you are close to the Gateway of India, tap on the bolstered Spotify point of convergence in the location of the convergence carousel, and after that point your camera at the milestone. It will be available for the coming next ten days until October 23 at the Gateway of India in Mumbai.

Highlights

The Diwali-themed, Spotify-driven Snapchat lens is a part of Snapchat’s “Landmarker” experience which was incipiently launched in April this year with five locations. The locations are namely-

  1. The Eiffel Tower in the Paris
  2. The Buckingham Palace in London
  3. The US Capitol, Washington, D.C.
  4. The Flatiron Building in New York, and
  5. The TCL Chinese Theater, Los Angeles.

Furthermore, it then extended to India in August with Agra’s Taj Mahal and the Gateway. By growing its India-centric features, Snap Inc. wishes to see more Indian users on board. Snapchat has collaborated up with different brands for themed activations previously as well. The collaboration included HBO for Game of Thrones’ final season, and Sony Pictures for Spider-Man: Far from Home, the Marvel movie.

For those thinking about how Snapchat assembled these “Landmarker” Augmented Reality focal points, their architects didn’t visit the landmarks to make a 3D model. Preferably, said 3D models are produced using client-submitted photographs and recordings to Snapchat’s “Our Story” area, which are accumulations of a spot, occasion, or subject in addition to other things.

“We needed to outfit Spotify’s clients with an encounter that they would need to impart to companions in a split second. Along these lines the possibility of the Gateway of India in Mumbai moving to the beats of Spotify’s Diwali playlist was conceived,” Snapchat’s head of business system and promotion monetization for India, Tarika Soni, said in a readied proclamation. “This is the first-historically speaking brand coordinated effort for Snapchat’s as of late propelled ‘Landmarker’ Lens in Asia.

Snapchat clients in Mumbai will be energized and amazed by this actuation when they go to the Gateway of India to see it. This is because it has now become active as it moves the whole physical world closer to the more advanced world via Augmented Reality.” “Spotify is continually hoping to bring fun encounters upgraded by music, to buyers,” Spotify’s head of promoting for India, Neha Ahuja, included. “The AR focal point will let customers share a couple of our playlists curated for Diwali, with their friends as well as family.

As a brand, we are continually hoping to accomplish new things that keep us associated with Gen Z and the twenty to thirty-year-old, and this enactment at the Gateway of India is particularly cool since this is a first for any brand in the nation.”

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How Augmented Reality Assists your Mobile App to be Ahead of the Curve?

Augmented Reality

Today Augmented Reality (AR) has become increasingly commonplace as more companies are leveraging this technology. Augmented Reality and Virtual Reality are cousins, where AR combines digital factors with real-life and VR build an entirely digital world. The market has beheld a growth in the application of AR for mobile apps ever since the use of Augmented Reality on Pokémon Go and Snapchat app pushed AR into the public’s notice. AR succeeded to grow as the mainstream illustrating a powerful potential to benefit various industries verticals, while other influential technologies were hogging the limelight. As per the recent reports from Statista, the global A.R. market is supposed to grow from $3.5 billion in 2017 to $198+ billion U.S. dollars in 2025. Although AR is yet in the development stage, quick adoption and implementation of it can help your mobile application to stand ahead of the curve.

What is Augmented Reality?

It is the technology that extends the person’s perception of the real world by computer-generated perceptual information. This technology allows a view of the real environment with superimposed computer-generated audio, visuals, text or videos altering the perception of Reality.

Advantages of Augmented Reality

Augmented Reality is a unique and remarkable technology that in turn, comes with an array of advantages which can change mobile marketing in a big way.  Augmented Reality comes with various benefits for different industries as it has an opportunity for personalization.

  • Apps that employ Augmented Reality can generate twice the engagement from the users.
  • It boosts engagement as well as interactions, and also it offers a rich user experience.
  • Augmented Reality can help you in increasing the value of products along with the brands.
  • Around 50% of users stated they are more willing to buy from a brand that employs AR or AI.
  • AR manifests products in a personalized form.
  • From trying clothes or ordering furniture, it supports in visualizing the product in the real environment.
  • Stay ahead of the competition.
  • Being a brand, you can obtain detailed and accurate analytics that would enable you to know more about the audience interest area and action.

Fundamental measures to be considered for every AR application project:

Know your audience

The first thing you have to do is to consider the industry along with the audiences. While knowing your audience, you must know some of the crucial factors and have a check on the taste and preference of your audience with the change in location and age group or profession. For example, if in case your target audience is young users, then you need to concentrate more on visuals and content briefing and interactively present them.

What is your purpose?

You have to figure out the intentions of yours behind Augmented Reality app development or integrating the same into your mobile application development. For the better trail, you can let your target audience to experience your products or services across the virtual platform. Defining your purpose behind AR app development plays a vital role. You need to be very clear regarding your requirement for integrating before-mentioned technology at the summit of your list before application development.

Get perfect UI/UX

Communicate with the mobile app development company and discuss your intention and your research on the target audiences. A flawless discussion can help the mobile app developers to develop a perfect UI/UX model. Determine the suitable procedures and actions that a user will be focused to perform to use the mobile app. Building an MVP (Model View Controller) may aid in better app development.

Be awesome with ideas

Both AR and VR are relatively new technologies to integrate on mobile apps and have an extensive array of events to experiment. With this in mind, you can be more inventive and innovative to submerge more audiences. By engaging more and more audiences, you will increase the popularity of your Augmented Reality app slowly.

Go for real-time testing

Once you are done with application development and planning for launching your AR mobile application development, make testing your priority. You need to check the application from the perspective of the users. Even from navigation to simple interpretation of contents, request the team to review it thoroughly. Moreover, constant testing of the application will aid you in identifying the errors/bugs and fix the bugs all by making it more user-friendly.

Points to recall for sustainable growth with an Augmented Reality application:

Distinguish more beneficial ways

Monitor the problem zones and observe how you can make customer’s experiences more comfortable with your AR applications.

Keep it simple

Recreate actions and behaviors that users are routine to make your app appear intuitive.

Retarget users

Don’t lose users, instead of that attract them with notifications to come back.

Work on actions

Consider the benefit of in-app messages to inform users to do particular things while running Augmented Reality functions.

Update your app

Analyze data and view which features & functionalities are liked by the users and which they don’t, in order to improve your app.

Final Touch

Over the coming years, a fantastic array of devices will be out in the market. Augmented Reality is accelerating at a considerable speed and is one of the most promising technologies. If you are convinced with the potential of this unique technology and willing to begin using augmented reality technology for your business, contact an AR/VR application development company. Get in touch now to discuss your app development project and avail the most affordable and improved services.

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Internet Of Things and other Trending Technologies- How are they Connected?

Internet Of Things

The Internet of Things has finally entered into many of the industries, and it has popped the bubble of buzz around the same. As of now, there are around 31 billion devices around us that are connected and help in performing daily tasks for us. It is because the products are completely focused on the needs and the requirements of the customer, it is extremely popular. The development of IoT product has taken over the world and many app development companies now, are providing that as a service.

There are typically two types of devices in IoT, one is a device that will read the data around you using sensors and it will provide that as the data. For instance, the thermostat of the air conditioner. The second type of device is the one that actually performs some action and these could include the actuators and locks for instance. Since IoT is not the only prevalent technology in the world right now, let us see the magic it creates when combined with other trending technologies.

  • IoT combined with Artificial Intelligence

These are two broad fields which have common use cases. The former deals with capturing data and the latter, with making the devices that capture data smart. Thus the overall process becomes much more efficient and readily usable by the user, the technology companies are working with these two to create products like never before.

The customers can now learn more about the industrial equipment that they hire or buy so that it can be assessed thoroughly before it starts to impact the on–time. The downtime can be reduced to a large extent. IoT can provide the data that can make the business understand the needs of the customer and AI can be used to automate the solutions for the same.

  • IoT combined with AR/ VR

When these two technologies combine, they can create solutions just like the real world. AR/ VR deals with providing a new world in front of us that overlaps in the real world. The IoT can be used to enable the objects in the real world to work exactly the same when they are placed in the virtual world. This is causing major leaps in how the world is viewed and worked with.

The concept of telepresence allows people to be present at locations that are distant. The combination of these two technologies can also change the way, video conferencing is done and we can then move freely with the connections of the mobile data. The network of transportation in cities can be made more efficient.

  • IoT combined with the Blockchain

Many people say that the combination of these two technologies can be deadly but it is yet to be proven. Separately though, these two are causing the major impact in the business world. Internet of Things is basically the merging of everyday devices into our life which can now use sensors and actuators to detect and work with data. On the other hand, blockchain works on the principle of having a filing system that can be used to manage records that are real-time with more security. If you combine these two, then you would have a smart solution that can capture and store the data obtained from the smart devices.

Example:

One can install a system by which many organizations can track the activities that are happening in the supply chain. The machines can then store the data in them which are accurate and does not require the intervention of humans. Also, contract facilities will ensure that the contract is placed when certain pre–determined agreements are fulfilled.

  • IOT combined with Big Data

This use-case is almost obvious because IoT involves sensing and capturing of large amounts of data, and how can it be possible without introducing the concept of Big Data? They are connected so closely, that is almost impossible to separate them out for different functionalities.

Because of this merging, companies are now able to work with more data which makes their business more efficient and powerful. Also, business can visualize their supply chain from one end to the other end, and they can assess the success parameters of their business and take the required measures.

  • IoT combined with Machine Learning

IoT when combined with Machine learning provides a significant solutions because the latter, deals with knowing when to shift certain parameters so that the end goal is achieved the most efficiently. IoT cannot be always static, it will need something to understand the change in environmental factors and parameters and then adjust the data accordingly.

The industries can save their costs massively if they install ML along with IoT. For example, it can warn the users when the machine needs maintenance. The ML can also help the businesses understand the psychology of their customers and they can tune their businesses accordingly. Further, the ML can help realize the temperatures that you need when you enter a room and the Internet of things technology can help provide it.

Conclusion

The Internet of Things are transforming our life, one app at a time. Companies around the world are innovating every single day by combining these technologies, with others, to create solutions which one would have conceived to only exist in novels before!

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