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Snapchat & Spotify Collaborate for Diwali Theme Augmented Reality

Snapchat and Spotify have coupled together for the Diwali-themed Augmented Reality lens, which solely works at a single location: The Gateway of India in Mumbai. It will revive the important bend milestone as it moves- broadens, inclinations, and turns, in the particular sense- to the beats of Spotify playlists to be explicit “Diwali Shuffle”, “Diwali Drive”, or “Diwali Bash”. It acts primarily just like any other Snapchat Lens. Open Snapchat when you are close to the Gateway of India, tap on the bolstered Spotify point of convergence in the location of the convergence carousel, and after that point your camera at the milestone. It will be available for the coming next ten days until October 23 at the Gateway of India in Mumbai.

Highlights

The Diwali-themed, Spotify-driven Snapchat lens is a part of Snapchat’s “Landmarker” experience which was incipiently launched in April this year with five locations. The locations are namely-

The Eiffel Tower in the Paris
The Buckingham Palace in London
The US Capitol, Washington, D.C.
The Flatiron Building in New York, and
The TCL Chinese Theater, Los Angeles.

Furthermore, it then extended to India in August with Agra’s Taj Mahal and the Gateway. By growing its India-centric features, Snap Inc. wishes to see more Indian users on board. Snapchat has collaborated up with different brands for themed activations previously as well. The collaboration included HBO for Game of Thrones’ final season, and Sony Pictures for Spider-Man: Far from Home, the Marvel movie.

For those thinking about how Snapchat assembled these “Landmarker” Augmented Reality focal points, their architects didn’t visit the landmarks to make a 3D model. Preferably, said 3D models are produced using client-submitted photographs and recordings to Snapchat’s “Our Story” area, which are accumulations of a spot, occasion, or subject in addition to other things.

“We needed to outfit Spotify’s clients with an encounter that they would need to impart to companions in a split second. Along these lines the possibility of the Gateway of India in Mumbai moving to the beats of Spotify’s Diwali playlist was conceived,” Snapchat’s head of business system and promotion monetization for India, Tarika Soni, said in a readied proclamation. “This is the first-historically speaking brand coordinated effort for Snapchat’s as of late propelled ‘Landmarker’ Lens in Asia.

Snapchat clients in Mumbai will be energized and amazed by this actuation when they go to the Gateway of India to see it. This is because it has now become active as it moves the whole physical world closer to the more advanced world via Augmented Reality.” “Spotify is continually hoping to bring fun encounters upgraded by music, to buyers,” Spotify’s head of promoting for India, Neha Ahuja, included. “The AR focal point will let customers share a couple of our playlists curated for Diwali, with their friends as well as family.

As a brand, we are continually hoping to accomplish new things that keep us associated with Gen Z and the twenty to thirty-year-old, and this enactment at the Gateway of India is particularly cool since this is a first for any brand in the nation.”

Snapchat To Let Brands Know The Number Of Users Saw Their Ads & Visited The Place

In the rising competition between Snap Inc. and Facebook Inc., the strategy of both seems to be copying each others. While Facebook is copying product feature of Snapchat, the later is also seems to be copying business playbook of Facebook. Not more than a year after Facebook officially began computing the brick-and-mortar traffic that its advertisements generate — taking from Google’s playbook — Snapchat is gearing to launch its own version of this measurement and including additional ways for marketers to send users from Snapchat to their stores.

Paramount Pictures, Wendy’s and 7-Eleven, were some of the earliest brands to test Snapchat’s measurement tool that tracks the number of users who use Snapchat in a brand’s actual location, like a restaurant or retail store, and then checks how many of those users had seen an advertisement from the brand on the mobile application. Snapchat is capable of telling if someone visited the location of a brand and that person uses Snapchat in that place. However, for this the app should be opened as the app is not allowed to track user’s location when the application is running in the background.

The measurement tool of Snapchat’s Snap shows advertisers the number of people who visited their location had seen the ad of the brand ad on Snapchat. Not only this the tool also tells as how many visitors didn’t see the ad but use Snapchat. Although, advertisers can’t see Snap to Store measurements for single locations, according to the spokesperson, allude to privacy concerns.

In addition, marketers can also use the measuring tool to see number of visitors who got attracted to its ad by comparing the group that saw a brand’s advertisement on Snapchat with the group that didn’t. These comparisons will show that how many visitors visited the location without seeing the ad and how many came because of the ad. Moreover, advertisers can even classify these visitors as per their age groups, gender, region, state, and region and ad type. If things go smoothly, Snapchat might also introduce classification Categories such as gamers, sports fans and beauty expert.

Snapchat is also planning to add location-related categories to its Snap Lifestyle Categories, like and “department store shoppers” and “big box store shoppers.” Also, the company is amending some changes is present categories such as “fitness enthusiasts” and “travel enthusiasts” to appeal to people who use Snapchat at places such as gym, airport etc. Snapchat is also going to use data from PlaceIQ (a location-based analytics firm) to define the audience segments for location-related targeting categories.

Well, it seems that the competition between the Snapchat and Facebook is going to stiffer and bigger in coming times. Only time will tell what exactly the companies have in their mind.

Source: http://marketingland.com/snapchat-will-tell-brands-many-people-saw-ads-visited-stores-restaurants-211859

Instagram Announced the Inclusion of the Ads in Stories

Instagram

Instagram Stories is now having as many users as the last number you heard about Snapchat. And now, it is quickly ‘shifting to monetize its vast audience. Apart from the new 150 million daily users statistics, today Instagram announced the inclusion of ads in Stories. The “UNCLICKABLE” 5 second photo and 15 second video ads emerge between various people’s stories and are skippable. Instagram will also offer business accounts with analytics on the reach, replies, impressions, and exits of their Stories.

Monetizing the feature just after the 5 months of its launch in August may seem unwise and might potentially slow its speedy growth. It scored 100 million dailies in two months, credit to Stories appearing on the top of the home screen of Instagram feed instead of a different tab or application.

The new Story ads will ultimately be released worldwide on all interfaces, but it will first be inspected over the next several weeks with a group of 30 associates, comprising General Motors, Nike, Capital One, and Netflix. About 70 percent of Instagram users are following a business, and 1/3rd of the most-watched Stories were created by businesses on Instagram, so the company believes that its partners can make ads which won’t bore people into shutting the app. Moreover, they’ll be able to see analytics on their Stories via Insights button on their profiles.

For the time being, Stories ads will be vended on a cost – per thousand impressions basis and valued through auction, with any duration of view counting as an impression instead of requiring to play for 3 seconds to make it counted as a view. At present, there is no option to swipe or click to open the website of the advertisers, but might be incorporated in near future.

Users will not see any signs of the ads until they watch a couple of friends’ Stories in succession. When the application automatically moves from the end of one story to the start of another, Instagram will put in an ad with a label “Sponsored” on it. Ads will be either comprising a photo lasting up to 5 seconds or a video lasting up to 15 seconds. Users can either watch the ad to completion before it automatically moves to the next friend’s story, or they can simply swipe to skip it.

Well, it’s a bold move considering the tenure of this feature being less than six months.

Source url:https://techcrunch.com/2017/01/11/instagram-stories-hits-150m-daily-users-launches-skippable-ads/