Effective ways to know your Target Audiences for Mobile App

Mobile App

Know your target audience. These words are always advice to entrepreneurs in every field of business, as knowing the targeted audience is crucial because of the lack of face-to-face sales opportunities. According to CB Insights, in their post-mortem on the death of 253 startups, 14% of the startups failed as they didn’t get any user attention and indulged in poor marketing strategies. As a result, these companies failed to define their target audience correctly. In this sternest competitive environment, most mobile app developers are concerned about being successful and getting a significant share in the market. Down the line, finding your target market plays a vital role in overall business strategy. Overlooking this step, you risk ruining your whole marketing budget or even a potentially successful mobile app idea.

By having proper thorough research on your target audiences before launching the app, you can plan the design and functionality encompassing their preferences. Well, take a minute to think what your ultimate aim is; the answer is to get more users on your app. You may have a great app idea, but it depends on the audience if they think whether that idea is unique or not. If you determine your target audience first, you can save a lot of time and money during the mobile app development and promotion phase.

So first take out some time and firmly decide on your potential users. The key to knowing your app’s target audience rests in the analysis you do beforehand, during, and also after the actual application development process as there is no room for creating an error.

You may have a great app idea, but it depends on the audience if they think whether that idea is unique or not. If you determine your target audience first, you can save a lot of time and money during the mobile app development and promotion phase. So first take out some time and firmly decide on your potential users. The key to knowing your app’s target audience rests in the analysis you do beforehand, during, and also after the actual application development process as there is no room for creating an error.

Figuring out your targeted audience for your application, you can

Knowing your targeted audience could prove to be highly beneficial before starting to develop the app. Once done with analysis on the target audience you can:

  • Plan functionality and design encompassing their demands, tastes, choices, and preferences
  • Practice the most suitable monetization model
  • Generate a definite and compelling marketing campaign
  • Also, it enhances the chances of achieving success

Define your audience

You must possess a definite understanding of who your audience is to be critically examined before the application development starts, therefore, be very cautious if you hope to be successful.

In this article, we will explain how to figure out the target audience effectively for your mobile application.

General understanding

In general understanding, you come to know some general insight regarding who your target market is going to be and gather knowledge on the initial lines of the market. Having a grocery app, for instance, will probably mean that your target audience will include the different age groups of people in different demographics. Since grocery purchasing is mainly associated with homemakers or housewives, who seem to shop more often than men do. But you can’t say that just women are your potential customers as men, students, and others also visit the app to purchase items.

Secondary market research

Secondary market research allows you to have a deeper understanding of your target market as you have to go with a broader perspective and approach. It is done by looking at data that already exists, like company reports and existing survey, you will also be able to learn more not only about your audience specifically, but also the market in general as well as your competitors. In the context of the grocery app, for instance, you can focus on how often people log into the app to look for new clothes and order products, what kind of items they gravitate towards the most, what mode of payment is used most often, app reviews and ratings as well. Also, you must not forget to keep your eyes on your competitors.

Audience demographics and behaviors

When performing research, it’s imperative for you to know certain details concerning your target audience that will allow you to identify them more efficiently. Identifying these specific details might be more or less valuable, depending on the nature of your app. Let’s know based on what the audience is to be targeted:

  • Gender
  • Age
  • Income level
  • Education
  • Family status
  • Profession
  • Solvency level
  • Main interests

Facilitates marketing

Once you recognize the requirements of your clients, you can readily estimate the marketing strategies that are going to undeviatingly operate on the client’s requirements. After analyzing what your users exactly desire for when you spend a considerable amount on marketing, you undoubtedly get the coveted results and surprisingly exceptional outcomes.

Check the trends

Another thing you need to know is keeping a check on the trends or something related to it if your idea of the app is in a stronger or waning situation. You can use search engines, for example, Google Trends/ Adwords to have an overview of the things people are searching for and how often. Also, you can find keywords that will be relevant to your online marketing strategy.

Conducting research on competitor’s app

Most importantly, you also need to examine your competitor’s app besides understanding the taste and preferences of your potential target audience. The primary step is to find and analyze who all are your genuine competitors. By conducting intense research you can carry SWOT analysis easily, by which you can identify the strengths, weaknesses, opportunities, and threats for your app that will help develop an app that is more specifically driven towards the target audience.

Surveys

If you need to acquire a more thorough understanding of consumers in your market, you need to tie up your shoes and perform some of the work on your own. With the help of online survey services, you access a large number of respondents for a fee and ask questions related to your app and the questions you ask will determine a lot. Apart from the questions associated with your app, you also necessitate collecting demographic and lifestyle data of your respondents.

Focus groups

Nothing more is an effective way of helping you identify your target audience than face-to-face interaction with your potential customer base. Meeting one or multiple focus groups, you will come to know consumers thoughts, and to demand follow-up questions which surveys don’t necessarily allow that can give you a better idea of their expectations. When choosing members for a focus group, make use of the demographic information you’ve previously collected and analyzed to recruit a diversity of users that each represents potential members of your target audience.

Wrapping up

If you desire for mobile app development, it is remarkably vital that you recognize the target audience for that application before starting its development. This will empower you to apprehend the features and functionalities that should be in the app. Likewise, if all the app creators recognize their target audience, the chance of its success will be gradually more in the race.

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New York may soon be going to Witness the Idea of Legalized e-Scooters

New York may Witness Legalized eScooters

It is expected that the roads of New York will soon be packed with e-Scooters. Since the time Germany has allowed the e-Scooters to be on the streets; New York is poised to take it easy on the idea of legalizing e-Scooters. Soon two-wheeled e-scooter will be seen in the streets of New York. Various e-Scooters app development company has taken charge to provide a dockless electric scooter app for vehicle sharing platform.

The people much like the popularly trending e-Scooters because of its mode of operation through the crowd on the road. It can be operated on the sidewalks amidst the trees. No wonder, the eco-friendly ride offers many benefits on the environmental level and even affect the economy for good, it is still considered an under-rated option to commute. It is also because of the carefree attitude linked with the ride that bothers people walking on the sidewalks and makes it more accessible to accidents.

The lawmakers of states have been working on getting rid of all the restrictions to launch e-Scooters and ebikes, though municipalities are yet to give their green signal for e-Scooter companies with the designated set of rules to go on with the plan. For example, the state-bill may agree to the fact that riders would not need to wear helmets, but the municipalities would require the helmets on! Even the local authorities will take some time to finalize the rule and policies before one can ride an e-Scooter or an e-bike.

What makes it so desirable?

e-Scooters are now linked with companies like Bird, Jump, and many more have a new set of standards to define the terms and conditions to use the e-Scooter. Since the companies are in close association with the local government, they are trying their best to ensure that no local traffic laws are broken to promote and bring the new ride into the states. The labor put in by the companies and other officials have not gone un-witnessed by the government whereas the country is now in favor of having these economic rides on the streets, with the best efforts to maintain the rules and regulations of the roadside.

Effect of legalizations on the eScooter Industry

On the general note, it is good news that e-Scooter rides will be a legal business soon. But the trend is a little different at the city end. Just in case the government agrees to the industry, the cities will have their regulations to allow the scooter companies to act in the cities. The company owners are positive about the spread of the rides once the legalization is completed. They are expecting the business to prosper in many other countries.

Conclusion:

With the news that the New York Policymakers have managed to crack the deal to legalize the electric scooters and bikes have proved that New York can take any action to authorize immediately. But the city has its right to prohibit its use in the city. The safety and security on the road is their priority as they say! If you have a plan in your mind to own an E-scooter business, then hire our E-Scooter Mobile App Development Company and have expert app developers for your E-scooters app development.

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Android Q Vs. iOS 13- Which Makes a Difference?

Android Q vs. iOS 13

The two most popular platforms, iOS, and Android are contesting ever since their genesis. Both the platforms are always in constant debate as and when new iOS and Android operating systems are launched every year by Apple and Google. None of them is in the shade due to the launch of a new feature in an opponent’s platform.

The consistent strife among the two platforms leads to the development of new features without fail, and their launch in the market makes it challenging for iOS and Android app development companies to figure out which is better. As per the latest trends and features prevalent in the market, there is similarity in the list of features found in both the apps developed by the iOS and Android app developers. The latest software updates of both, i.e., Android Q and iOS 13, which are in beta stage as of now launched by Google and Apple respectively, are currently in the market. The mobile phones are a slab of metal and glass without the operating systems that powers them.

The iOS 13 in its beta version is only available to developers yet with a dark mode for the whole system, better control on the privacy settings and scads of improvements made to make iPhone secure and convenient to use. In comparison, the Android Q also offers the dark mode along with an emphasis on the privacy issues with artificial intelligence enhancements. So the comparison is on the features that were revealed by Apple at the WWDC 2019 along with the features released by Google so far. A few of the most important features of both platforms are discussed below.

Privacy assurance

So far, the privacy is concerned; this has been the selling point of Apple for so many years. Apple declared at WWDC that since its business is not like that of Google that depends on the user data and targeted ads, it will provide its customers with better location permission services while using apps, that will allow the user to choose to share the location once and again ask the user next time whenever the location is required. Likewise, Apple’s new method to sign in will let the user sign in incognito to websites and apps without being trailed.

Whereas with Google, as its significant way to generate revenue is through ads that take into account the user search, for instance, what website they look for, etc. So in the Android Q, it has taken a significant step to enhance the privacy of the users by letting the users control what information they want to share via apps and various services.

Overall dark mode

The dark mode is favourable; the reason being it saves the battery life as it needs to light up fewer pixels along with reducing the strain on the eyes. The Android Q, unlike the previous update of Android Pie, has the dark mode evenly distributed on the mobile operating system and allows the user to switch between the bright white screen and the dark mode.

Apple, on the other hand, has a dark mode for its mobile operating system in iOS 13. The dark theme mode, as declared at the WWDC is available in wallpapers, notifications to widgets, calendar to messages offering a consistent dark experience for its users.

Photos- Editing and sharing

In Google’s photo service, there is everything that is required. With 15 GB of free online storage, the powerful editing tools along with effortless backup and photo sharing, Google offers a perfect photo editing tool. The night site also uplifts the scale to Android. Being a Google tool, it is easy to look for people and places on assigning the tags to the photo.

Apple, on the other hand, comes with a productive photo editing tool, and in iOS 13, the tool can adjust the portrait lighting with the help of the slider. With the ability to recognize faces, objects, and scenes, it helps the user to sort all the images along with the 5 GB of free iCloud storage space.

iMessages and Facetime or Google’s Duo and Hangouts

Apple offers its users end to end encrypted communication facilities via FaceTime and iMessage. The quality of video and text chat and seamless messaging among the iOS and macOS devices cannot be surpassed by any other platform so far.

Google provides messaging apps on Android like Duo, Hangouts for voice and video calling, Google Voice for voice calls again, Messages for chat or text message. Hangouts website offers to message on Mac or Windows devices along with the web version of the app.

Conclusion:

The comparison between the leading platforms has displayed a picture of equal parts of positive points. Besides competing with each other on many features, they individually have many features that so far have not been surpassed by the other. Our Android and iOS app development company have skilled iOS and Android app developers to indulge in app development to extract the best out of the platform for the clients. Contact our android development company for your business app now.

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Cloud Computing-redefining Mobile Apps Development

Cloud Computing

Cloud computing has emerged as an efficient branch that provides seamless mobile application development. It offers mobile handlers with data storage and processing services on cloud computing platforms. Cloud computing technology allows information and data to move between the client and the server.

As the use of mobile applications for the majority of businesses is proving beneficial, there are large volumes of data that need to be processed.  Cloud computing development has provided a mobile world with a new infrastructure that processes data and stores it outside the mobile devices and offers an extended feature of mobility. Business companies allow their users and employees to access calendars and emails on mobile devices. So the companies that plan to integrate mobile devices into their business must evaluate the purpose, development, management, and maintenance of the application.

Review the mobile app development

The company must evaluate the app development process before starting with one. It must determine the application development company which will develop and deliver internal services. Once one decided with the development team, then one must figure out the infrastructure that will support the mobile application. Then it must be fixed if the app will be compatible with the smartphone, desktop, web, and other mobile devices.

On deciding the platform, the security needs of every platform have been met. But in case the app is going to play on servers in different data centers along with the data stored at the same place, then the app can play on any device, as the application will run on the browser of the device. It is essential to take care of that the app works equally well on all the platforms it is meant to run on from mobile screens to iPads and laptop screens.

With the tremendous growth in application development, there is always a need for a conducive environment for the applications to perform well. The right architecture of the application promotes and allows the app to work correctly. Further, it is essential to store mobile data and manage the app centrally. For this, the administrators have to deal with a large number of devices with their own operating systems. They will store vast amounts of data, including videos, images, and audios, which will be a threat if there is no adequate security system.

It is suitable to turn to cloud computing services to overcome the threat of security failure. The data is stored and processed by cloud computing services, and this provides potential advantages to users and developers. For example, the operating system of the device is no longer responsible for the functioning of the app. The users feel free to use many apps their mobile devices as the devices will be no longer storing and processing the data. This further encourages the mobile application development company to develop more apps of such kind. Even more, the data processing ability of cloud-based apps is more than the apps that are stored and run on the device. Thus, mobile apps based on the cloud are more productive.

Scope of cloud computing services

 As per the rate at which several apps are developed, cloud computing development has made it easy to access apps remotely. The cloud provides scalable data processing, data storage, centralized security management, and cost efficiency, which is compromised in other traditional data centers at some point. It is expected that the users will soon switch to cloud computing development services for mobile application development soon in the coming future.

Conclusion

It is suitable to switch to cloud mobile apps for the smooth functioning of the applications. It is beneficial for both the user and the developer. Meet experts from our mobile app development company for your upcoming cloud-based mobile application.

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What are the Features that an E-Scooter App Exhibits

E-Scooter

The launch of electric scooters has led to the transformation of transportation facilities with the inception of technology.  The latest adoption and exceeding acceptance of the e-scooter application to book the ride by the public is overwhelming.

From the age of discovery of the wheel to the day when fuel is required to start the engines, the technical enthusiasts have come up with a solution that is tough and eco-friendly. Booking a ride on these scooters is as simple as a click on the phone. The ride has become all the more popular as it is easy to rent this cheap mode of transportation with the help of e-scooter app development, which has the information of the location of the e-scooters nearest to the site. The scooter consists of two or more wheels that are powered by electricity. The board that is the platform holds the battery that provides power to the motor.

Unless and until a product launched in the market is not advantageous, it will not be successful. What are the reasons that make the e-scooter business worth an application development?

The ride of an electric scooter is quite cost-efficient. The reason that it does not consume fuel or gas for its working, and uses rechargeable batteries and runs on electricity makes it affordable.

The use of these vehicles is highly-ecological and dependable. Since there is no fuel consumption, there is no emission of fumes that will cause pollution and harm nature. So the performance is better and reliable.

The availability of e-scooters in the neighborhood allows anyone and everyone to rent one anywhere irrespective of the traffic and congestion on the roads.

It is a time-saver! As and when the taxis are not available for hours when they are stuck in the congestions that time, these easy to commute e-scooters are a time-saving option!

The ride provides a certain level of physical movement that does not allow the rider to sit back and relax. They make the person lose some extra calories and stay active.

No extra penny is spent on the maintenance as they run on batteries that need to be plugged and charged. So that by the time one starts for the next trip, the scooter is quickly charged and ready. Time to time cleaning is required, and it’s all done!

There is no need for any license for driving an e-scooter; not much space is needed for parking it as well. So, the super cool Scooters need a useful mobile application to reach masses for its booking.

There is a list of features that the e-scooter app development company must add to the app to make the business successful. Let us focus on the highlights!

Locating a scooter

The e-scooter application development must be designed in such a manner that it is easier for people to find them. The smooth and hassle-free interaction between the user and the app makes all the difference. The organized app can make hiring the right scooter a piece of cake for them.

QR code scanner

To unlock the e-scooter that is booked, there is a need to scan the scooter with the help of a QR code scanner and book the ride quickly. Code scanning is done easily with their smartphone camera. The ride is reserved for as long as the user needs the scooter. It also has the facility for the user to take small halts and lock the scooter for short periods.

Tracking location

The e-scooters which are chosen for the business should be durable enough to work correctly in the long run. The better condition and quality of the scooters will provide users with a trouble-free ride. Electric scooter application development must provide features like GPS live tracking for accurate location tracking to allow safe driving and parking facilities. It gets convenient for the user to locate the parking spot and park it safely without breaking any law.

Easy payments

Trouble-free and secure payment method lets the user pay for the online services conveniently. A variety of payment methods with well-known payment gateways should be added to the app to make people purchase the services using whichever payment mode they have got. This will allow the business to grab the market’s attention. For example, Stripe, PayPal, ApplePay, etc. are few of the standard payment methods with secure payment gateways for safe online transactions.

Conclusion:

The above are a few of the most important features to add in the electric scooter application development to earn the market’s attention and earn huge revenues. So that whenever someone searches for the best scooter apps, your business app should come at the top. Our skilled developers will help you gain most out of the business app that will offer the best communication facility for the user guiding him through the traffic to reach the destination safely and in time and finally allow them to park their scooters, making the entire e-scooter experience marvelous. In case you have an idea for your business app, contact our app development company now, and let us know your requirements!

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Suggestions on how to Hire an App Developer for Your Business!

App Developer

In the present scenario, almost every business company has hired a mobile app development company for their branding via applications. But how many of these apps are noticed by the users?  What is exactly required to have a successful application for the business?

With the recent technological growth, there are mobile applications available for every brand in the market. There are many Android app and iPhone app developers available. Few of them are even cross-platform developers. But what is the deciding factor that the application will satisfy the users? No wonder it is the unique selling idea that will grab the attention of the users, but even the best design will not work if one does not have an expert team of developers for web and mobile app development.

It is natural that skilled ios and android app developers know better about the pros and cons of developing an app and then publishing it on the app store in a way that it does not go unnoticed.

What should be kept in mind to hire an app developer for the business?

Carefully analyze the expert and his proficiency

Whenever one is looking to hire a team of developers, it is essential to look for their expertise. Developing a business-oriented app is not a piece of cake; the developers have to be proficient in the technology they work on. So it is vital to check their skill, knowledge-base, and experience. Be sure if the developers can develop and deliver all the features and functionality required in the business app. Knowing before the capabilities of the developing team prevents the chances of app failure.

Enquire if the developer has sound knowledge of the latest technologies

Most importantly, the developer must have an understanding of the best most recent technologies that are used to develop the app. Hiring an app developer who has vast knowledge the up-to-date technology stack can again prevent the app failure as outdated technologies are not suitable for app development. The developers should be well acquainted of the latest trends and techniques used in the process of application development. So, the business app is developed using the best suitable technology.

 Knowing that both Android and iOS platforms are widely in used both have their benefits. The developer must have extensive knowledge of open source platforms for android development, technologies for native ios app development. In case there is a need to develop apps for both the platforms, then it is beneficial to hire a developer with a specialization in cross-platform app development technologies. This will help in launching the app across both the leading platform in a cost-effective manner.

Look for a developer who understands business and revenue generation

A skilled developer must not only know about the technology but must also be able to recommend and improvise the design and development of the app in such a way that reflects his business sense. He should be able to code the design well along with adequate knowledge to sell the app as well. Hire an app developer that is capable of providing top-notch user experience to the targeted audience and earn huge revenue.

What does the developers offer post app development?

Developing an app is not the only task expected of the developer hired to develop an app. It is not a one-time job; it needs post-development jobs to be done as well like submitting an app in the app store, app testing, review collection, fixing bugs and, support and maintenance, adding new features, etc. It’s highly recommended to hire a developing team that offers these services post app development before handing over a project to them.

Conclusion:

One should always do thorough research before hiring a software company or freelancer for business app development. Typical mistakes land one in a position where it is not feasible to earn the due revenue from the business app. are you planning to hire a team of developers to develop your business application? Get in touch with our mobile app development company and discuss the above prospects carefully and hire our experts for the same.   

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