Google Launched Android 10 with the Fascinating Features

Android 10

Google has finally launched the latest version of Android, and this version is expected to be hit amongst millions of android user. However, Android 10 is currently rolling out for Google’s Pixel, and soon other android devices will receive the latest version of Android in the near future. So, for non-Pixel users, the wait is going to be a bit longer. There are some fascinating features in the newer release of the Android, and these features could be a real game-changer for Google in its cold war with Apple. Let’s take a look at some of the fascinating features.

What are the new features on Android 10?

There are many new features on the latest Android. These features are going to benefit both the Android users and the android app developer as well. However, specifically, if you are an android app developer working for a mobile app development company, then you should be definitely aware of these new features which Google just released.

Dark mode

Probably, this was the most awaited feature on the Android platform. The good news is dark mode is finally available on Android 10. This is an integrated feature now, instead of app-based as it was previously. A user can simply activate it from settings, in accordance with the night theme. It looks cool, but at the same time, it is soothing to the eyes during the night time. As an android application developer, one can use this feature straightway in their apps as initially, this will be available only to the first-party apps.

Smart reply

You won’t believe that now your mobile OS is going to predict your reply to a particular message. So, it will predict, and if you like the predicted message, then you can reply with it instantly. Your messaging has got just smarter. This feature has been extended to other messaging apps as well, such as WhatsApp & Skype. Undoubtedly, it makes the user’s life much easier by saving some time. If you are a developer part of android application development team, then you can extend these features to your messaging apps.

Gesture navigation

This is definitely influenced by Apple’s gesture focussed platform. What does this mean for the users? This means that the “three buttons” back options are gone. Instead, there is a white bar at the bottom. If you swipe this bar up, it will go to the home screen directly. If you swipe the bar across, it is going to toggle between the apps. If you want the multitasking view, then simply swipe it up and then drag across the screen. For an Android user, it might take some time to get used to this cool new feature. But, for someone who is switching from Apple to Android, it should be tad easy.

Focus mode

You might have heard about the digital well-being suite previously, the focus mode is just an improvised extension of that suite. This mode allows the user to focus on a specific app, by greying out the other apps which might distract. Even the notifications of the greyed-out apps will be hidden. This mode also has parental control. It must be noted that parental control previously was not integrated with the platform. Instead, it was available as a separate feature. There are other features available in digital well-being suite, and we hope those features are also under focus mode in a given period of time.

Better access to settings

How many times it has happened to you that you are accessing a webpage and the Wi-Fi connection has gone down? It is a common scenario. The solution would have been going to settings and turn on the mobile data. Then finally you come back to the browser and start browsing. With Android 10, you don’t need to do this. In case the connectivity is not there, the browser pops up the settings screen automatically, prompting you to change the connectivity option. This is a cool new feature on Android, where the apps can automatically call the settings panel, whenever it is required. Again, iPhone users would say, this option is already there in iOS. This is important for the Android app developer as well, as he can incorporate this cool feature in his new app.

Standard depth format

We get a standard depth format on the new platform, which is referred to as Dynamic Depth Format. This can help in tweaking the metadata related to the depth of the image. For a user, it might not be a useful feature straightaway. However, for a mobile app development company that is developing apps-based image editing, could open up a lot of opportunities. One can get the bokeh mode and other forms of blurs, by merely tweaking this option. This is possible even though the mobile camera doesn’t support it.

QR codes based Wi-Fi connection

One can share the Wi-Fi credentials in the form of QR code. This is definitely not a brand-new feature, as a native interface of Huawei, as well as Xiaomi, already has this option. It is just Google adopted it as a standard feature on its platform. But there is no doubt that this is going to be a handy feature for the users.

Conclusion:

Android 10 has got cool new features, which are beneficial to both the users as well as the developers. The new Android platform has become more intuitive and user-friendly. On a different note, it seems Android has been trying its best to catch up with the iOS platform. Even though the new platform brings in a plethora of improvement, users will take some time to get used to some of these cool features. One of them will be discontinuation of the iconic back button, which has been there since the inception of the platform itself.

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Near Field Communication (NFC) in Mobile Apps Mending Payments System

Near Field Communication

With technological advancements, the daily activities carried out by the users are undoubtedly getting easier. Here we will talk about the modern technology named Wireless Sensor Network system, which was only possible due to the tremendous growth of Near Field Communication. This system uses smartphones to carry out an extensive array of recreation & business activities on all the possible levels allows users to conduct payments and transactions over mobile phones. With this, the requirement for smartphones that imbibe NFC is augmenting.

What is NFC?

NFC, i.e. Near Field Communication, is a wireless communication technology that via RFID readers and beacons lets users transmit the data among various devices that are located far away from one another. Since it is low energy and low-cost communication technology, it enables end-users to carry out the transactions without any nuisance. NFC focuses on customized communication by facilitating secured complex data transmission within the users in a less intrusive way. Along with this, NFC empowers retailers to magnify the in-store experience & knowledge too so that they cope with the endless competition.

Ease of use and time are two aspects that shape up consumers’ tastes & preferences. Buyers visit retail shops as they don’t prefer waiting for their orders to arrive at their doorsteps or they favor online purchasing as it is pretty handy. Furthermore, the chief purpose is to make it amazingly easy for end-users to complete the buying process of products/merchandise.

NFC applies electromagnetic radiations to transfer data within the devices, i.e. beacons or RFID tags that, in turn, assist users in bringing out the transactions hassle-free. In order to intensify the payment experience, a few numbers of markets across Asia, Japan, and Europe have started using NFC. However, there is still a room to embrace this technology and people are supposed to implement it extensively.

Benefits of integrating NFC in mobile apps

Offers augmented shopping experience to customers:

Zap tap employs NFC technology efficiently by connecting users to WebPages that highlight product/service data.

Enhances customer service

By taking away the hassles of paying at stores and performing productive processes, it enhances customer service. A single NFC tap from smartphones can resolve difficulties within a few seconds.

Added security

In case, your smartphone is robbed and you have added security to your wallet, the two-step authentication method prevents your money from getting fraud.

Improved convenience

For faster payments, NFC expedites up the payment method for the customers.

Cuts down the operational cost

With NFC, the operational cost is mitigated as the alternate payment processing system preserves money on paper and human resource deployment.

Implementing NFC for payment system

It is anticipated that NFC payment systems will be seeing an exponential growth soon. NFC has brought in a significant change in the retail sector since the moment Google launched NFC-oriented wallet payment systems. An NFC-oriented wallet payment system facilitates the users to carry out payment or transactions at retail stores with just a few taps on smartphones. In 2012, the retail sector attached NFC devices within commodity tags and ensemble stores with mirrors that are digitally driven to heighten customers’ experience. The innovation let them observe how each dress is crafted when they try it out facing the mirror. Multiple payment solutions can be generated that will affect the process of paying and make it easier at every NFC point with the assistance of NFC. Nowadays, numerous retail stores, petrol pump stations, and restaurants have adopted contactless payment system via smartphones.

NFC in mobile apps

As already said, the scope of mobile payment app has progressed at an exponential pace due to the massive growth of NFC infrastructure, and it won’t see a downfall shortly. These payments provide end-users with a profoundly gratifying experience as they are based out of extremely intuitive UI. This type of payment system will grow as there is a presence of different innovative components and many business prototypes which ensures the same. To be capable of making contactless payments, the users are must install the concerned applications on their Android phones. Various apps, such as Boon facilitate end-users to make non-contact payments. Once you are done with the download, you have to register yourself, and after that, you can carry out transactions efficiently in a short-term period. It heavily depends upon prepaid MasterCard and also presents users with a transparent vision of all the transactions and payments done. Additionally, the user may also scan the NFC tag to retrieve vital information, and all this is made secure with PIN protection.

Utilizing NFC effectively

Loads of departmental store in the US practice NFC to facilitate users and being informed of the latest styles and shades they offer. Besides that, it also enabled them to examine if the products are in stock on online platforms or not.

Bon-Ton implemented NFC in more than 30 stores.

Bon-Ton got positive feedbacks from customers, with the implementation of NFC in a few stores and users enjoyed the process of using NFC and discovered it beneficial. One more feature of NFC grabbed people’s attention to a large extent, and it was the ease of its usage.

Security concerns

Security has been the concern for the parties involved in the transaction irrespective of the mode of the payment. No matter what the mode of payment is, there are always security concerns, especially with electronic payment methods. So let us see what the serious concerns associated with NFC are.

Eavesdropping

Eavesdropping is a phenomenon which happens when someone intercepts and gets the data. However, this threat is least with NFC as the devices are to be placed closely to transmit signals, and these signals are hard to catch. The data is encrypted and decrypted with an approved device, in case of NFC based payments. NFC chips are not active always; they are only active when you want them to be active. It means when your phone is locked; the NFC devices don’t transfer data.

Data manipulation

It arises if someone attempts to corrupt or manipulate the NFC transmission data communication, yet this risk can be mitigated adequately with the use of secure channels.

Device theft

Once your device is stolen, then that person can make payments through NFC, and no encryption can protect you. Though this can be taken care of by some simple steps and one of them is to set-up a pass code. Devices having features like fingerprinting scan or lock help in eliminating the risk of NFC misuse.

Security measures

All the security mentioned above concerns is strictly observed and are dealt with appropriate security measures. The security measures stated below are inherent and made to provide that added layer of security.

Proximity

In NFC Technology, the devices must be connected inside 4 cm to communicate. Because of this proximity, it becomes hardened or impossible for cybercriminals to execute their attacks.

HCE

HCE, also known as host card emulation emulates the physical card. It saves the secure account information on the cloud rather than storing it in the device. Android Pay operates on HCE to perform protected mobile payment transactions.

Secure element

NFC runs within a safe part which is in the form of a tamper-resistant chip consisting of sensitive data in it. In NFC payments, the protected components are saved in the device, and it interacts with NFC-enabled receiver to perform the transaction.

Final thought

NFC technology is assisting many sectors for secure payment or transactions. Also, it simplifies the process of conducting a contactless payment. With NFC, users can keep their card information secures on their phones and pay in just a few taps on the smart phone’s screen or close to the NFC reader. It has not as yet adopted by many, but undoubtedly, it is going to achieve user acceptance at a more general level. If you are interested in developing an NFC based application, contact a reliable mobile application development company which can help you with the same.

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Android Q All You Need to Know About Google’s Next Mobile OS

Android Q

The launch of Android Q Beta Operating system by Google was an overwhelming revelation for the Android users. In this advanced update, there are various more useful features you can suspect from ease-of-use to the security. We have incorporated all the fundamental features/elements and aspects of Android Q here.

Android Q release date

On July 10, 2019, the Android Q Beta 5 update was launched still; the date for the release of the final version is yet to be announced by Google. It is contemplated that the complete version will release in August this year. This latest version update is available for Google Pixel devices at present.

Android Q features

As of now, that we have studied the date of release and the compatible devices now let’s have a sight at the vital feature of Android Q this update carries:

Smart reply for messaging apps

Maybe you have used this characteristic already in the apps launched by Google. The current update ensures all the messaging apps on your smartphone gets loaded with Smart Reply- suggested response feature. It means while you are on Facebook Messenger, WhatsApp, and other similar messaging apps, you will get suggested responses. Smart reply ensures that better responses can be sent to the receiver apart from saving your time.

Live caption

Google worked with the deaf community to create a feature that adds captions to video or audio played on your device. Live Caption feature will work on applications such as YouTube, Pocket Casts, Instagram, along with the video chat applications, namely Google Duo, and Skype. The best part of this feature is, you do not need the internet to leverage the support of this feature. Even in the offline mode, it relies on machine learning to operate flawlessly.

In order to enable this functionality, users have to turn this functionality on from accessibility settings of their smartphones.

Dark theme

For all those who are tech lovers, Dark Mode is the most impressive feature of this OS update that enables you to use the device in a low-light environment efficiently. The energy usage of smartphones is decreased significantly, though it differs by the screen technology of the phones. Due to this feature, users with weak vision or those with bright-light susceptibility will be benefitted the most. Furthermore, the theme can be applied to the apps working on the smartphone and the Android System User Interface.

Parental control

There is good news for all the parents who are always concerned regarding mobile usage by their kids as with this update; a built-in parental control feature is also there. Parents can examine everything their kids are using, and that too, with the duration of the usage. Through the Family Link feature, this functionality is made possible that lets parents to set the everyday screen time limits and allow app installs. Through this feature, additional time request can be demanded by children for using the apps, and the parents have the authority to accept or deny the same.

Gesture navigation

Locating the navigation drawer inside applications is enhanced with adding on more beneficial controls for the back gesture. There were glitches in this feature in the starting, and most of them are now fixed in Beta 5 release. It is challenging to swipe in diagonally from the lower right or left-hand corner for accessing Assistant.

Better support for foldable phones

Google has taken foldable phones as a serious matter of concern. It may be possible to pause/ stop the app by folding the app and resume the same when the phone is opened again. The strength of the app to be resized will also be viewed, something the potential users of Huawei X and Galaxy Fold will admire a lot.

What will Android Q not possess?

The NFC (Near-field Communication) peer-to-peer sharing method, which was the section of the previous version, will not be covered within this latest update. Google-authenticated that putting smartphones back-to-back will not result in data transfer in beta and final software both.

Android Q compatible devices

Various smartphones have compatibility with the developer preview of this update, and some of the same include:

  • Asus ZenFone 5Z
  • Nokia 8.1
  • Xiaomi Mi 9
  • Essential Phone
  • LG G8
  • Oppo Reno
  • Vivo X27
  • One Plus 6T

Final words

The technological world keeps on altering itself for better and bringing something new for the world. Android Q is the one which will bring a change for the better. The features of this Google’s Android Q update testify that it is a revolutionary change from the realm of smartphones, not just a regular update. The features of the latest version will benefit many not only the users but also android application developers along with android app development company as well. It is suspected that other smartphone models have compatibility too with this update, and we wish the same happens.

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How to Build Engaging News & Magazine WordPress Website?

Wordpress Website

Have you made up your mind to get a news and magazine website developed for your business? So you might be looking for attractive themes that can help you get the same design you always dreamt of. Developing an excellent website for your news or magazine business is essential to draw the concentration of your target audience, along with engaging existing clients as well. Today, we come across hundreds and thousands of newspaper and magazines WordPress website around.

WordPress is the most significant player in the Content Management System market. It started its journey as a blogging platform in 2003, but now, WordPress has proved itself as the most dominant web builder. Top brands all over the world rely on WordPress now for their online presence as businesses need not worry about anything with WordPress. With WordPress, you get all the convenience at the lowest cost.

Determining the right platform for website development

Developing a WordPress website is a great option and in turn, can help you in saving a lot of money and time. There are numerous website builders available on the internet, be it free or paid, but the essential part is to determine the right CMS for your website development. Either for simple news websites or interactive magazine apps, WordPress can be the right choice for your business. Since it is a self-hosted CMS platform, it assists you in getting awe-inspiring and feature-rich websites with required functionalities.

It is a highly flexible Content Management System that can be practiced by both small and large enterprises as the software is 100% free, and you need not worry about the license fees as it is free. WordPress as a dominant Content Management System today, powers 33% of online sites. It is easy to use, and this makes it a popular choice of several startups and small business enterprises. One can get a feature-rich website without digging a hole in the pocket, but the condition is that you should look for a team of experienced WordPress developer to build your website.

Select a domain name and hosting plan

After deciding you are building a WordPress website for news and magazine business, you need to select the proper domain name and hosting plan meeting your business needs and target audience. There are several options for hosting available in the market and for the domain name, you can pick a relevant domain name and purchase it from credible sources. At last, choose the most competent service provider for hosting for your website.

Choose the right theme

The significant benefit of WordPress web development is that it offers a wide range of themes which encourages you to keep a check on the features and customization options while choosing the theme. If you are looking for a news and magazine WordPress theme, you can opt for Ybrant, which is a premium WordPress theme. It has a responsive layout and lets the users customize the page the style they want. Also, Ybrant WordPress theme offers a professional look and feels to your website and includes menu support to formulate a beautiful mega menu for your website.

Attach important pages and elements

While building a news and magazine WordPress theme, ensure that the design is user-friendly and at the same time appealing also. Exhibit eye-catchy images on your website associated with news and magazine industry to attract the attention of the target audience in a sense that the web pages reflect your brand. Home pages, latest news updates, about us, testimonials, and contact us page are few of the requisite sections for your WordPress website. Must-have features of a contact form are:

  • Contact form
  • Email address
  • Phone number
  • Physical address
  • Hours of operation

Lead generation tools

You should apply several lead generation tools for WordPress website to grow your news and magazine business. Use of social media buttons or popups using plugins can be a good idea to improve your mailing list. Strengthen the visitors to share the pages through social media platforms/channels.

Wrap up

Are you till now wondering how to develop a News and Magazine WordPress theme for your website? Well, to solve this issue, several ready-made themes are available in the market that can be customized the way you want them. This doesn’t signify that it is enough one of the most important things is to find a WordPress development company that can build the themes from scratch. Moreover, you need expert WordPress developers and programmers as well who can create the theme matching your exact requirements within the specified budget and helps you achieve your business objectives.

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Impact of AI & its Implementation in Mobile App Development

mobile app development

In the epoch of cutting edge technologies, several devices and technological tools are available in the market. Smartphones namely, Google’s Android and Apple’s iPhone are the most widely used smartphones and are profoundly popular nowadays. With a combined mobile app development market share close to 99%, both Google and Apple work to bring more innovations and new features into their smartphones as billions of people all over the globe are utilizing them daily.

In the limelight comes the significance and role of Artificial Intelligence in mobile application development, which gives more fuel to Google & Apple to bring advanced changes to their respective platforms. AI is beneficial for developers and even for the general users. With implementing AI features into application development, then the smartphones can perform various advanced technology functions like face recognition, text recognition, voice recognition, image labelling, and barcode scanning etc. Being an entrepreneur or a business owner, you must understand how AI will cause an immersive user experience and how it simplifies the work for smartphone users?

Benefits of AI in mobile apps

AI plays a pivotal role in mobile app development, as it has several advantages. Also, Smartphones with AI features in it are playing a significant role in mobile phone experiences for the end-users. For instance, Apple’s iPhones, Google’s Pixel phones, Samsung’s Galaxy phones, and Huawei’s Mate range phones have specialized hardware designed specially to perform AI-based tasks efficiently. A couple of years back, this capability was possible only in 3% phones, and by 2020 it is supposed to rise to 35% of all smartphones.

AI features and capabilities needed in smartphones

All mobile application development companies aspire to present the best user experiences to their users. Accelerometer, Gyroscope, GPS, Barometer, Camera, and more things which are inbuilt within your phone closely observe the usage behavior. By implementing AI (Artificial Intelligence) and MI (Machine Learning) in smartphones leads to the learning of the users’ behavior and producing fantastic results.

According to a recent report, annual global AI software revenue is projected to rise from $9.5 billion in 2018 to $118.6 billion by 2025. With introducing the advanced features, AI is at the center of the customers’ demand for a swift and real-time response for their queries. AI has helped in taking mobile application development to the next level. The role of AI in mobile application development can’t be underestimated as of now, and AI is bringing so many innovative mobile applications to us.

Let us now examine how innovation in AI is causing remarkable results in mobile applications and the Smartphone world.

Applying AI ideas in mobile apps

There are multiple ways by which a mobile application development company can implement AI in its mobile application development solutions. As per the responsibility, mobile app developers learn to incorporate AI within their app development project so that it becomes more innovative and productive.

AI in face recognition

Both Apple and Google have been using AI for years and working in this significant technology, and they have become successful now. Both the companies mentioned above state that their new system for recognizing faces is the best one that recognizes faces with high accuracy. Not only this face recognition technology can detect and recognize an individual’s face, but it also serves the digital image/video into various frames.

Mobile app development companies employ AI for unlocking the phone and securing folders and applications comprising confidential and sensitive data through a phone’s camera. AI algorithm also assists in several additional simplistic features like smile shutter, creating depth in an image, adjusting the camera’s lenses in different light conditions, and more to deliver the best user experience.

AI in voice and image recognition

Undoubtedly, AI is changing the mobile app industry for better. With AI, apps are now integrated with image recognition and voice recognition features where users can search by text or by using images and voice. Siri on Apple iPhones is an example of AI which works like a Virtual Assistant using voice recognition. For Androids, Google voice assistant is an example of AI technology. This is possibly due to AI and ML technologies that these assistants are also more efficient than humans. AI Algorithm is powerful, and also works in noisy backgrounds with up to 98% of accuracy for voice recognition.

AI backed automatic intelligent digital assistant or chatbots

Now, people dislike writing long letters or making calls to access customer support services as most of the process is done online. Hence, customers do not expect opening hours, unlike the traditional one as customer service should be available round the clock. This is why numerous mobile app development companies started to adopt AI integration and built an intelligent digital assistant like Chatbot to provide customers with 24×7 support services to answer their queries. Chatbots need no recognition anymore as they have already become famous for their exceptional conversational experience. It is expected that the world business will be using Chatbots for grievance handling by 2020 as Chatbots can handle multiple queries at the same time and provide quality responses.

AI for video or audio recognition/ optimize the searching process

AI can also be used to recognize the videos or audios which the smartphone users watch or listen. Also, AI-based algorithms and techniques help in optimizing the search process for the users who are using it on either the Android or iOS platform. When it comes to entertainment purposes, AI is doing incredible work for mobile app users. When talking about Siri, it can do such a job if programmed to do so like for using the implemented AI technology. You can tell the singer of the music audio/video, the name of the movie/ album it belongs to, and or the actors playing roles if you are searching for an audio or video. Also, to search for something you can instruct Siri and you will get the desired results.

AI technology can analyze a large amount of users’ data

AI requires a large amount of data to operate effectively and accurately. Its efficiency depends on its capacity to efficiently analyze data like the upcoming trends, past trends, market changes, the effectiveness of an app, behavioral patterns, financial ratios, comparisons, historical data, likes and dislikes data, and much more. Therefore, AI is essential for many business verticals which are operating over mobile apps.

AI helps in securing your mobile app

These days, there is a sudden jump number of cybercrimes and safeguarding highly sensitive data, and personal information is a big challenge. Therefore, mobile app development companies are looking forward to using AI for building highly secure mobile applications for keeping sensitive data and personal information secure and safe. AI can be adequately used with other technologies to provide a speedy and highly-secure authentication process to provide an extra bit of security to the users’ data.

AI can help in mining big data

Big Data domain is notably accessible these days. Many apps are created to mine the big data; however, if AI is used to develop these apps, they become more efficient and produce astounding results and patterns. Also, AI helps in refining the method of acquiring precise information by analyzing different kinds of data.

Final thought

Artificial Intelligence has got a lot of potential in mobile application development. We have discussed the benefits of AI, how AI technology is helping us in enhancing the quality and the features of mobile apps, and its implementation in the mobile app. If you are too need an AI-based app and are influenced by AI and apps developed based on AI, then should explore this field more. Also, you should endeavor to find out a renowned mobile app development company which can effectively do it for you. Also, Contact it today to get your AI-based mobile app developed and attain your desired success.

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In What Aspects SEO Services Serve any Business and Its Needs?

SEO Services

If you are a business owner or entrepreneur, you might wonder what exactly SEO is, how SEO may help your business in future growth, why does your business needs SEO services, and which type of business needs SEO services the most? All these questions frequently strike in the mind of business owners and entrepreneurs. This article tends to throw light on these questions and help in solving the concerns of all entrepreneurs related to SEO.

SEO stands for Search engine optimization, is a set of rules for optimizing the website for search engines such as Google, Yahoo, & Bing, and improve your website’s performance in organic search results. SEO is a great technique that enhances the volume and quality of traffic to a website from various search engines.

Today, most of the businesses are selling online every day, and there is a harsh competition in the market. SEO has emerged as a marketing tool which increases the quality of your website by making it user- friendly, faster, and easier to navigate. SEO marketing has become more critical than ever before as it is a means to tell search engines which websites & online stores justify worthy attention of customers and searchers. Without SEO, Google may rank the stores where nobody shops at the top of the search results.

Search engines perform several activities to deliver search results.

Crawling

It is the process of retrieving all the web pages linked to a website. This task is performed by software, named crawler or a spider.

Indexing

The process of building an index for all the retrieved web pages and storing them in an enormous database from where it can be recovered later. Indexing is identifying the words and expressions that best describe the page and assigning that page to particular keywords.

Processing

In this, after getting a search request, the search engine matches the search string in the search request with the indexed database pages.

Retrieving results

Lastly, the best-matched results will be retrieved, which is nothing but merely representing them in the browser.

The main stages of the Search Engine Optimization process

SEO is not a static process but rather a framework with rules and procedures. For simplicity, SEO is broken down into three main stages:

Technical SEO

This is the very first SEO process. It has nothing to do with the actual content of a website or with website promotion methods but has to do with the settings you require to configure to make the job of search engine crawlers more obvious. Once you get your technical SEO correct, you can ensure that search engines can crawl and index your website without any issues.

On-site SEO

The second stage is On-Page SEO. It has to do primarily with the content and other elements found on a page. The main focus of on-page SEO is to present search engine crawlers enough signals so that they get the meaning and context of your content. Also, at this stage, you deal with website structure, SEO keywords, title optimizations, headings, internal links, image SEO, structured data markup, and other techniques that can transfer the right signals to search engines.

Off-site SEO

The third stage is Off-Page SEO. It is generally known as link building or building backlinks. It refers to all the activities that happen away from your website to raise your site’s rankings. At this stage, you promote your website or blog in various ways so that it can rank higher in search results. In general, it includes links, social media strategy, influencer marketing, etc.

How does SEO help your business?

With the ever-increasing popularity of the internet and social media, business enterprises are investing a significant portion of their budget on search engine optimization because of the awe that their rivals will overtake them. Take a look below to know how a Search Engine Optimization Agency can assist your business in fulfilling its potential.

Improve search engine ranking

SEO helps you increase your website ranking, and once it is increased, there is a higher of more traffic being diverted to your web pages. It may also help you attain potential customers who are genuinely interested in your product or services, thereby improving your sales.

Better conversion rate

Conversion rate is the ratio of the number of people who convert into your customers to the total number of visitors your web page. Highly targeted SEO helps you in diverting genuine visitors to your website, eventually increasing your rate of conversion by converting potential visitors into customers.

Brand awareness

Your Online Visibility plays a crucial role in making your brand more accessible and to magnify your brand awareness. SEO helps you to be on the top search engine results, which, in turn, gain a large number of visitors and enhances your brand awareness.

Magnifies customer-engagement

Customer engagement is also crucial to improve any product or service and to boost your revenue. When your webpage or blog has been search engine optimized, you will be in a more favorable situation to engage with your customers efficiently and get valuable insights to promote your product or service.

Types of businesses that need SEO:

Now coming to the point what kinds of businesses need SEO services? Below are some examples of business that can gain the most from SEO and the most to lose by neglecting it.

Small businesses and startups

Since both have a limited customer base, limited resources, and revenue, and occupy a space with a restricted target audience, SEO (one of the most cost-efficient marketing strategies) helps them attain their target audience easily.

SaaS and online service companies

SEO is essential in these companies because today, conventional advertising will do nothing for you and you require people on your website, trying your product, moreover, that indicates you need a robust inbound flow of web users, and only SEO can do that for you.

Niche companies

These type of companies perform extremely specialized functions or otherwise caters to a highly specific target audience. These companies have a massive advantage in the SEO field because they’ve naturally eliminated the competition.

Medical professionals

Medical professionals, such as general practitioners, specialists, and physical therapists, gain several advantages opting SEO services. SEO gives them a better competitive edge in the market and even helps them connect you with their target audience.

Legal professionals

Since they enjoy a definite competitive advantage, SEO helps them reach their potential customers when audiences are likely performing searches to find solutions to their legal troubles. Most of the lawyers and legal service providers need SEO services to capitalize on local search.

Maintenance professionals

Maintenance professionals a car mechanic or a plumber or a roofer need to opt SEO services as when someone will likely be searching in an urgent requirement. Say if the water tap breaks and the owner is searching for solutions, a plumber will have an even higher likelihood of converting potential searchers because it is an emergency and immediate need for assistance.

Restaurants and bars

Restaurants and bars also need SEO, even if it is a part of a massive chain. Depending on the nature of the business, specialized terms are a likely possibility for competitive dominance, and most people search for places to eat on a semi-imperative basis.

Competing brands

Highly competitive brands also need proper SEO to survive in the competitive landscape. These companies are enclosed by nearby competitors who either work in the same space or offer very similar products. Also, you have a pivotal opportunity to improve your rank and get visitors from competitors’ websites.

Ending Note:

Many business organizations might be doing reasonably well without opting for SEO services. SEO can help you in many aspects, and we have already discussed all that above. But if you want to that your services appear on the top of the list in search engines, you should choose for search optimization services from an experienced Search engine optimization agency that can help you to convert your visitors into potential customers. Hurry up! Grab the opportunity and boost your brand name and visibility.

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