Flutter Vs React Native- Comparative Study and which is better

Flutter

Do you desire to build applications more swiftly and to diminish costs with cross-platform development? What if you don’t know about cross-platform app development frameworks also if you are not sure which technology you should choose? No worries, this article will clear your every doubt if you are confused with Flutter and React Native, the leading market players. We will be conducting a comparative study on these two from the app owners’ perspective to help them distinguish which framework adequately suits their application development idea. Cross-platform app development is gaining enormous popularity these days. Flutter and React Native app development frameworks are leading market players, but you must analyze which one approach best fits your requirements before heading towards app development.

Flutter Vs React Native: in a Nutshell

                 Flutter           React Native
What is it?A compact UI toolkit for developing natively-compiled apps across mobile, Web, and desktop with a single codebase.Framework for developing native applications applying React.
Official releaseDecember 2018, Google I/OMarch 2015, F8 Conference
Created byGoogleFacebook
Free and open-sourceYesYes
Programming languageDartJavaScript
Popularity68,000 Stars on Github till June 201978,400 stars on Github till June 2019
Hot ReloadYesYes
Native Performance  GreatGreat
UIFlutter apps resemble as good on
the modern operating systems
as they appear on earlier versions.		Application components seem exactly similar To the native ones (Take, for example, a button on an iOS device that looks the same as to native iOS button, and likewise on Android).
As it has a single codebase, the applications appear and perform likewise across iOS and Android.
Thanks to Material Design and Cupertino widgets, they can also
copy the platform design itself.		The reality is that React Native uses native components under the hood, which assures you that, after each OS UI update, your app’s components will also instantly upgrade.
Flutter comprises two sets of
widgets that adhere to particular design languages. Material Design widgets implement Google’s design language
of the same name, and Cupertino
widgets imitate Apple’s iOS design.		This might break the app’s UI, although it occurs very seldom.
That indicates that your Flutter
the app will look and behave exactly
like
native apps on each platform,
imitating their native components.		If you crave that your application looks near-identical across platforms and also on older versions of the operating system same as that of Flutter), then examine using third-party libraries. They will empower you in using Material Design components, in place of native ones.
Sharing CodePresently on iOS and Android – Although the long-term insight for Flutter is offering an integrated
solution. These integrated
solutions enable mobile app
developers to write a
single code for both desktop &
mobile,
as well as for the Web.		iOS and Android – but there are preferred libraries that let you apply the same code to create iOS, Android, web, and Windows10 apps.
However, Flutter for Web is not
stable, and it is now accessible
just as a preview.		Also, you may derive shared code in mobile, desktop, and web apps, to a separate repository; and treat it as a different project; then add it in the same approach as other dependencies.
APIs are in their initial stages of development when it comes to
building desktop apps with Flutter,
and
so will be apparently released,
just further down the line.		This enables cross-platform app developers to converge onto writing code for a particular platform without considering the compatibility with another one.
Best apps produced employing
this technology		Xianyu app by AlibabaInstagram
Hamilton app for Hamilton MusicalFacebook
Google Ads app   Facebook Ads
Skype
Tesla
Time-to-marketUsually, very quicker than native development.Probably as fast as Flutter app development.
Competitive advantage    Excellent appearance and feel
because of the rich widgets.		It has Stability as it has competed for 4+ years in the market.
A swiftly expanding community and popularityVarious thriving and leading market players have employed React Native.
Exceptional documentation with
robust support from the Flutter team,
making it easy to start development with Flutter.		Mature and has a broad community and Easy-to-learn technology.
 Advancing Flutter for Web, giving the potential for single codebases
across mobile and web platforms.		Lots of tutorials and libraries are available that allow agile and secure development.
 Tough to overcome time-to-market length.Code can be easily reused for the web app and desktop app development.

Final Words

Remember that each application is different, which makes it essential for business owners to consider each one on its own merits. It’s always worth discussing your project with a cross-platform application development company to discover different approaches, with a varied skillset when it comes to cross-platform development. Both Flutter and React Native are eminent technologies and have immense popularity and enduring trust. Also, both can help your application spread its wings and fly and possess key reasons that compel you to consider either framework for your project.

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UI Design Errors that Might Ruin your Conversion Rate

ui design

When talking about designing your website or the mobile application, User Interface (UI) is the king. Usually, users see the UI design of any app or website first and then interact with it. In addition to it, Website visitors give great importance to the UI, and the same level goes for the apps as well. A regular user makes an impression of your site instantly. For the growth of a website, it should provide a better user experience as a site which doesn’t give a better UX cannot develop much. Visitors generally leave websites or apps, if they find layout dull/ unimpressive or content useless/inappropriate.

If a site’s pages loading time is more than 2 seconds, its performance suffers too. Furthermore, when a website’s design is not interactive, or navigation is disordered, it profoundly affects the growth of the site. So, undoubtedly, UI is the key to the success of any website. We may encounter several UI design errors, which cause deterioration in the conversion rates of a website. Moving forward, let us come to the point and analyze what some common UI design mistakes committed by website designers, UI developers, and business owners are. So, if you have made the exact errors then take preventive actions depending on your understanding and analysis.

Messy layout

Websites with messy layout irritate the end-users and disgrace user experience. In case the design is cluttered and disorganized, it affects the site’s conversion rates because clients cannot get the CTA status. The use of unnecessary content, colors, pictures, and insufficiency in focusing on creativity can cause layout cluttered, which is not right for your site.

Wrong position of CTA

A site’s CTA must always follow the users’ state of mind. Their opinions and purchasing attitude would become active when you choose the specified features of your CTA like color, design, size, shape, location, language, and length. So you must determine the well-defined combination of features and check your CTA several times before making it live. Also, you must accurately describe the users that it can be clicked and they must hit on it. When you see the ideal balance, you will experience loads of conversions.

Unresponsive design

This is the significant UI design flaw which most of the UI developers make which restrains a website’s growth and causes failure. An unresponsive design depicts the site useless being responsive across platforms and devices as users cannot access the features using the devices of their choice. Moreover, responsiveness is liable for the ranking of the website, and sites that overlook this significant feature encounter a lot of issues. Even, an unresponsive design stops sites from giving a better UX.

Use of stock images

Stock images are undervalued as they are fake, and users immediately notice that. The visuals heavily influence website branding and marketing as it adds your site’s mood and tone, which cannot be done by stock photos. Also, users look for particular products or service, and when visitors visit your site, they believe in your products or service. However, you must not use stock photos as they portray falsehood, and if they find a false image on your site, it may ruin their psychology badly. You must recognize the reality that website imageries must be such that it boosts users’ confidence and engagement, which is only attainable by using authentic images.

Improper navigation

If your website’s navigation is not organized correctly and inappropriate, the users leave your site earlier than predicted. A site’s objective is to let users navigate efficiently from one place to another or through the website to have data easily. If there are accurate visual signs and images for everybody to move from one place to another, the navigation is spontaneous. If in case, the navigation is unclear and menus are not appropriately placed, it may irritate users and make them leave your site.

Inadequacy of social proof

In case the robust UI design is concerned, the user-produced contents, testimonials, or client feedback won’t be deliberated as the fundamental elements. An appropriate web page must comprise of all social proofs of your quality as these proofs are profoundly crucial for your website or app’s branding and conversion. If there is no credibility, visitors won’t visit your site, and they won’t trust you without social proofs. Furnish authentic messages to your promising clients to take a sigh of satisfaction, and this can offer you more increased conversion rates than the CTA or product details can afford. We cannot deny the fact that genuine client reviews are believed more than the sales pitch.

The slow speed of web page loading

Another user-interface error is the slow speed of web page loading could impact page views, make clients dissatisfied, and as a result, ruin the conversion rate. Besides, when the loading time is increased, the users move on to the next one, leaving your website, somewhat of your competitor which clients never expects.

Indulging yourself into the UI design

Involving yourself in the UI design is one of the deadly errors you can ever make. A UI/UX designer should follow & maintain all rules set for sufficient user experience. You can be creative but ensure that you maintain and follow all the terms fixed for obtaining adequate UX.  You should work skillfully with your team of sales and marketing to discover the most suitable ways of UI designing. Outline the most challenging UI aspects that provide excellent exposure.

Content congestion

Having loads of content on the pages can confuse users rather than keeping them focused on your site. Users don’t prefer reading excessive content to get information. Instead, you must focus on telling more in more restricted content and having a copy which makes emotional effect, not repetition. You can create dynamic website development and retain impactful content on site pages as this will overcome UI design errors.

Final words

It’s evident that UI comes with a lot of obstacles, but you can overcome them by applying the suggestions given above while designing the user interface of your app or website. And fixing the above-discussed issues will make your design perfect. While hiring a mobile app development company or a web app development company, ensure that they also follow the above suggestions. An efficient application would inevitably increase your site’s conversion rate, and you will undergo an improvement in client satisfaction.

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How to Build Engaging News & Magazine WordPress Website?

Wordpress Website

Have you made up your mind to get a news and magazine website developed for your business? So you might be looking for attractive themes that can help you get the same design you always dreamt of. Developing an excellent website for your news or magazine business is essential to draw the concentration of your target audience, along with engaging existing clients as well. Today, we come across hundreds and thousands of newspaper and magazines WordPress website around.

WordPress is the most significant player in the Content Management System market. It started its journey as a blogging platform in 2003, but now, WordPress has proved itself as the most dominant web builder. Top brands all over the world rely on WordPress now for their online presence as businesses need not worry about anything with WordPress. With WordPress, you get all the convenience at the lowest cost.

Determining the right platform for website development

Developing a WordPress website is a great option and in turn, can help you in saving a lot of money and time. There are numerous website builders available on the internet, be it free or paid, but the essential part is to determine the right CMS for your website development. Either for simple news websites or interactive magazine apps, WordPress can be the right choice for your business. Since it is a self-hosted CMS platform, it assists you in getting awe-inspiring and feature-rich websites with required functionalities.

It is a highly flexible Content Management System that can be practiced by both small and large enterprises as the software is 100% free, and you need not worry about the license fees as it is free. WordPress as a dominant Content Management System today, powers 33% of online sites. It is easy to use, and this makes it a popular choice of several startups and small business enterprises. One can get a feature-rich website without digging a hole in the pocket, but the condition is that you should look for a team of experienced WordPress developer to build your website.

Select a domain name and hosting plan

After deciding you are building a WordPress website for news and magazine business, you need to select the proper domain name and hosting plan meeting your business needs and target audience. There are several options for hosting available in the market and for the domain name, you can pick a relevant domain name and purchase it from credible sources. At last, choose the most competent service provider for hosting for your website.

Choose the right theme

The significant benefit of WordPress web development is that it offers a wide range of themes which encourages you to keep a check on the features and customization options while choosing the theme. If you are looking for a news and magazine WordPress theme, you can opt for Ybrant, which is a premium WordPress theme. It has a responsive layout and lets the users customize the page the style they want. Also, Ybrant WordPress theme offers a professional look and feels to your website and includes menu support to formulate a beautiful mega menu for your website.

Attach important pages and elements

While building a news and magazine WordPress theme, ensure that the design is user-friendly and at the same time appealing also. Exhibit eye-catchy images on your website associated with news and magazine industry to attract the attention of the target audience in a sense that the web pages reflect your brand. Home pages, latest news updates, about us, testimonials, and contact us page are few of the requisite sections for your WordPress website. Must-have features of a contact form are:

  • Contact form
  • Email address
  • Phone number
  • Physical address
  • Hours of operation

Lead generation tools

You should apply several lead generation tools for WordPress website to grow your news and magazine business. Use of social media buttons or popups using plugins can be a good idea to improve your mailing list. Strengthen the visitors to share the pages through social media platforms/channels.

Wrap up

Are you till now wondering how to develop a News and Magazine WordPress theme for your website? Well, to solve this issue, several ready-made themes are available in the market that can be customized the way you want them. This doesn’t signify that it is enough one of the most important things is to find a WordPress development company that can build the themes from scratch. Moreover, you need expert WordPress developers and programmers as well who can create the theme matching your exact requirements within the specified budget and helps you achieve your business objectives.

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Impact of AI & its Implementation in Mobile App Development

mobile app development

In the epoch of cutting edge technologies, several devices and technological tools are available in the market. Smartphones namely, Google’s Android and Apple’s iPhone are the most widely used smartphones and are profoundly popular nowadays. With a combined mobile app development market share close to 99%, both Google and Apple work to bring more innovations and new features into their smartphones as billions of people all over the globe are utilizing them daily.

In the limelight comes the significance and role of Artificial Intelligence in mobile application development, which gives more fuel to Google & Apple to bring advanced changes to their respective platforms. AI is beneficial for developers and even for the general users. With implementing AI features into application development, then the smartphones can perform various advanced technology functions like face recognition, text recognition, voice recognition, image labelling, and barcode scanning etc. Being an entrepreneur or a business owner, you must understand how AI will cause an immersive user experience and how it simplifies the work for smartphone users?

Benefits of AI in mobile apps

AI plays a pivotal role in mobile app development, as it has several advantages. Also, Smartphones with AI features in it are playing a significant role in mobile phone experiences for the end-users. For instance, Apple’s iPhones, Google’s Pixel phones, Samsung’s Galaxy phones, and Huawei’s Mate range phones have specialized hardware designed specially to perform AI-based tasks efficiently. A couple of years back, this capability was possible only in 3% phones, and by 2020 it is supposed to rise to 35% of all smartphones.

AI features and capabilities needed in smartphones

All mobile application development companies aspire to present the best user experiences to their users. Accelerometer, Gyroscope, GPS, Barometer, Camera, and more things which are inbuilt within your phone closely observe the usage behavior. By implementing AI (Artificial Intelligence) and MI (Machine Learning) in smartphones leads to the learning of the users’ behavior and producing fantastic results.

According to a recent report, annual global AI software revenue is projected to rise from $9.5 billion in 2018 to $118.6 billion by 2025. With introducing the advanced features, AI is at the center of the customers’ demand for a swift and real-time response for their queries. AI has helped in taking mobile application development to the next level. The role of AI in mobile application development can’t be underestimated as of now, and AI is bringing so many innovative mobile applications to us.

Let us now examine how innovation in AI is causing remarkable results in mobile applications and the Smartphone world.

Applying AI ideas in mobile apps

There are multiple ways by which a mobile application development company can implement AI in its mobile application development solutions. As per the responsibility, mobile app developers learn to incorporate AI within their app development project so that it becomes more innovative and productive.

AI in face recognition

Both Apple and Google have been using AI for years and working in this significant technology, and they have become successful now. Both the companies mentioned above state that their new system for recognizing faces is the best one that recognizes faces with high accuracy. Not only this face recognition technology can detect and recognize an individual’s face, but it also serves the digital image/video into various frames.

Mobile app development companies employ AI for unlocking the phone and securing folders and applications comprising confidential and sensitive data through a phone’s camera. AI algorithm also assists in several additional simplistic features like smile shutter, creating depth in an image, adjusting the camera’s lenses in different light conditions, and more to deliver the best user experience.

AI in voice and image recognition

Undoubtedly, AI is changing the mobile app industry for better. With AI, apps are now integrated with image recognition and voice recognition features where users can search by text or by using images and voice. Siri on Apple iPhones is an example of AI which works like a Virtual Assistant using voice recognition. For Androids, Google voice assistant is an example of AI technology. This is possibly due to AI and ML technologies that these assistants are also more efficient than humans. AI Algorithm is powerful, and also works in noisy backgrounds with up to 98% of accuracy for voice recognition.

AI backed automatic intelligent digital assistant or chatbots

Now, people dislike writing long letters or making calls to access customer support services as most of the process is done online. Hence, customers do not expect opening hours, unlike the traditional one as customer service should be available round the clock. This is why numerous mobile app development companies started to adopt AI integration and built an intelligent digital assistant like Chatbot to provide customers with 24×7 support services to answer their queries. Chatbots need no recognition anymore as they have already become famous for their exceptional conversational experience. It is expected that the world business will be using Chatbots for grievance handling by 2020 as Chatbots can handle multiple queries at the same time and provide quality responses.

AI for video or audio recognition/ optimize the searching process

AI can also be used to recognize the videos or audios which the smartphone users watch or listen. Also, AI-based algorithms and techniques help in optimizing the search process for the users who are using it on either the Android or iOS platform. When it comes to entertainment purposes, AI is doing incredible work for mobile app users. When talking about Siri, it can do such a job if programmed to do so like for using the implemented AI technology. You can tell the singer of the music audio/video, the name of the movie/ album it belongs to, and or the actors playing roles if you are searching for an audio or video. Also, to search for something you can instruct Siri and you will get the desired results.

AI technology can analyze a large amount of users’ data

AI requires a large amount of data to operate effectively and accurately. Its efficiency depends on its capacity to efficiently analyze data like the upcoming trends, past trends, market changes, the effectiveness of an app, behavioral patterns, financial ratios, comparisons, historical data, likes and dislikes data, and much more. Therefore, AI is essential for many business verticals which are operating over mobile apps.

AI helps in securing your mobile app

These days, there is a sudden jump number of cybercrimes and safeguarding highly sensitive data, and personal information is a big challenge. Therefore, mobile app development companies are looking forward to using AI for building highly secure mobile applications for keeping sensitive data and personal information secure and safe. AI can be adequately used with other technologies to provide a speedy and highly-secure authentication process to provide an extra bit of security to the users’ data.

AI can help in mining big data

Big Data domain is notably accessible these days. Many apps are created to mine the big data; however, if AI is used to develop these apps, they become more efficient and produce astounding results and patterns. Also, AI helps in refining the method of acquiring precise information by analyzing different kinds of data.

Final thought

Artificial Intelligence has got a lot of potential in mobile application development. We have discussed the benefits of AI, how AI technology is helping us in enhancing the quality and the features of mobile apps, and its implementation in the mobile app. If you are too need an AI-based app and are influenced by AI and apps developed based on AI, then should explore this field more. Also, you should endeavor to find out a renowned mobile app development company which can effectively do it for you. Also, Contact it today to get your AI-based mobile app developed and attain your desired success.

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Waterfall Vs Agile- Choose the Right Development Methodology

Right Development Methodology

As a business, if you are about to get an application developed with a vision that it would enhance your operations, managing productivity, and your workflows. The very first thing you will encounter will be to plan out your approach for development. It needs a lot of discussions, often a heated debate that you should follow Waterfall or Agile. If you have no idea where to begin, It is best for you to think about the project as a whole and then choose the right development methodology.

What is the Waterfall methodology?

Waterfall Model methodology is also termed as Liner Sequential Life Cycle Model which is followed in sequential order. In this model, the development team only proceeds to the succeeding phase of development or testing after the previous one is completed successfully.

What is an agile methodology?

The agile development methodology is the practice that helps constant iteration of development and testing in the development process. Under this model, development and testing activities are simultaneous; also, the process lets better communication among clients, mobile app developers, managers, and the testers.

Moving onto which is better for mobile application development; let us find out their advantages and limitations to recognize readily, which development methodology is better.

Advantages of the Waterfall Model:

  • It is the most accessible model to manage because of its nature. Each phase has specific deliverables and review process
  • Works adequately for small projects where demands are merely understandable
  • Faster delivery
  • Process and results are well documented
  • Adaptable method for shifting teams
  • Beneficial in managing dependencies

Advantages of the Agile Model:

  • It is a client-focused process, ensuring the client is involved throughout every stage
  • Likely to provide a better result from the development projects
  • Agile software development method assures the quality of the development is controlled
  • The entire process is based on incremental progress
  • Reduced risk in the development process

Limitations of the Waterfall Model:

  • Not an ideal model for big projects
  • It is a less effective method if your requirements are not predefined at the beginning
  • Very complicated to makes changes in the previous phases
  • Testing process starts once development is over
  • Higher possibilities of bugs to be discovered later in development where they are costly to fix

Limitations of the Agile Model

  • Not a beneficial method for small development projects
  • A requirement of experts to make all essential decisions in the meeting
  • Cost of implementation is more compared to other development methodologies.
  • The project can evenly go mistaken if the project manager is not able to get what outcomes the client wants

Making a Choice Between Agile and Waterfall:

We consider the below-written factors when considering which development methodology to use:

Agile Methodology Waterfall Methodology
It divides the project development lifecycle into sprints. The development process is divided into distinct phases.
An Agile methodology is an incremental approach. Waterfall methodology is a sequential design process.

Agile methodology is known for its flexibility.		The waterfall is a structured app development methodology; that is why it can be quite rigid most of the times.
Agile can be regarded as a combination of different projects.  Application development will be accomplished as one single project.
Agile is a flexible method that allows modifications in the development requirements, even if the initial planning has been completed.   There is no room for modifications in the requirements once the project development commences.
It follows an iterative development approach because all development phases may appear more than once. All the project development phases like designing, development, testing, etc. are performed earlier in the Waterfall model.
The test plan is examined after each sprint. The test plan is considered rarely during the test phase.
Ideal for projects in which the requirements are expected to change and evolve.    The method is ideal for projects having definite needs, and changes are not at all expected.
In Agile methodology, testing is performed simultaneously with app development.   In this methodology, the Testing phase comes next to the Build phase.
It works exceptionally well with Time & Materials or non-fixed funding and may increase stress in fixed-price scenarios.    Reduces risk in the fixed-price contracts by accepting risk agreement at the commencement of the process.
A dedicated team with a high degree of coordination and synchronization. Team coordination/synchronization is minimal.
Test team can take a role in the requirements to change without hassle. It is challenging for the test team to initiate any variation in conditions.
The project details can be modified anytime during the SDLC process.   No scope for the change in the needs of the project details.
The Agile Team members are interchangeable; as a result, they work quicker. There emerges no need for project managers as the entire team manages the projects. In the waterfall method, the process is straightforward; therefore, project manager plays a fundamental role during every stage of SDLC.

Final Thoughts:

Well, agile and waterfall are different application development methodologies and are useful in their particular way. However, there are significant differences highlighted above that define which is best for application development. Most of the digital projects and entrepreneurs opt agile methodology; on the other hand, if you are scaling up and have stable project requirements & management, you may consider the waterfall approach. Regardless of the approach you take, it is imperative to be flexible and ready to adapt on the go as neither methodology guarantees project success. Right methodology matters in delivering the sustainable product that meets your customers’ expectations.

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Role of Mobile App Analytics in App Engagement

Mobile App Analytics

Nothing is more challenging for businesses than to engage the users and retain them, despite many app downloads, and how to boost the app performance today. In the struggle to resolve user engagement & retention and app performance issues, mobile app analytics is regarded as the authentic rescue system. Though app analytics tools are robust and offer insightful details about the app-user association, at times, they turn out to be an obstacle for mobile app developers and stakeholders for several reasons. Since app analytics is data-driven, the data-driven strategies and arrangements always come up with more pragmatic and more potent results. Tracking app downloads and rankings in the app stores have a substantial role in measuring the real performance of the mobile application.

Mobile app development is not only confined to conceptualization and development of your mobile app as a whole but also to improve it further with all the necessary data to guide you. Now, this is where the need for mobile app analytics is significantly highlighted as it can give you a crisp of beneficial information concerning who is utilizing your app and their behavior towards your app. Several applications are dropping out the download which they continuously gain. Ever thought why this happened? The answer is due to the lack of monitoring and analysis, and analytics enables you to see a crisp and clear image of your mobile app performance to reach your goals.

Any idea about why you need to use mobile app analytics? And how it would assist you in measuring your mobile app performance and increasing your app downloads? Mobile analytics is critical for the perpetual advancement of the app itself, along with assembling valuable business intelligence. A multifaceted mobile analytics plan will help an enterprise quantify their mobile app strategy applying the best practices. Also, the data-driven techniques and selections always result in a pragmatic and more high-grade performance of your mobile app.

Moving on further, let us know the role of Mobile app analytics in boosting your app engagement & performance.

For creating a robust and effective strategy concerning mobile app marketing

 If you desire to set a measurable goal, then you obligate to know which technique harvest the most significant results to your mobile app. If for any reason, you don’t know your app has an adequate ROI for your overall campaign through the data; at that point, you cannot create a powerful marketing campaign.

To know your app functions with respect to User Experience

Mobile app analytics can give you an insight in regard to UI of your app right from searching to download to engagement. Also, mobile app analytics assists you in viewing the multiple screens and paths that a user takes while navigating your application. By investigating which functions or screens users visited or used the most and which they don’t, you can improve your app using these insights.

Know who all your users are

On average, there are thirty-six apps available on the Smartphone of the users, but they use only 26% of the apps they have downloaded.  You must know who all are actively on your app once you determine your acquisition or retention strategy. For creating a marketing plan, you must be aware of the devices used by the users; it can be Android or iOS. You can effortlessly scrutinize the problems and acquire a better insight within your target audience after knowing all the necessary information.

How can you use mobile app analytics to boost your app downloads

Already mentioned earlier that on an average a user has 36 apps on the mobile phone and to your surprise, this number has declined from last year. This happened because today, users download apps more consciously. Analytics disclose that 100 Mb is a psychological threshold for users to download an app and another critical point current app usage ratio. With utilizing App analytics, many metrics can be sorted and prioritized following your KPIs. To keep your mobile application and audience live, perform an A/B test. Through analytics, you may obtain substantial results from that test, and the corresponding logic is valid for all your ASO practices.

Save your time and resources by concentrating on the right audience

After identifying who all are using your app and which features they admire the most, you need not pay your attention and allocate your time and resources. Ideal mobile app analytics tool lets you observe user’s behavior for several functions of the app on a specific day with some distinct parameters.

Use User-friendly features to archive more downloads

You must stay updated on how users are using your app and for how much time they use the app in a single session. With the use of App analytics, you can monitor the engagement and the length of the session to analyze it. Moreover, you can get a more helpful insight if your app is user-friendly. This aids in providing a compelling user experience by enhancing the features if in case the features are not user-friendly as getting users to download the application is inevitable.

Know deviation in app downloads and app usage

With App Analytics, you can differentiate between app downloads and app usage. If a one-time perk only tempts a user, they are likely not to use it again or uninstall the application. Also, you can track the churn rate metric and separate those from the lifetime value of users. As per data you obtain, you can track it through analytics and take action, and act accordingly.

Building and upgrading the marketing technique

Mobile app analytics is an ingenious tool that helps you in making the right choices and defines an effective strategy. You can divide your marketing channels and observe them in investigating which campaign will work in the right way, which can help you to monitor and track your mobile app ROI effectively. You need a reliable, competent, precise analytics to enhance your app marketing strategy and app downloads in the meantime with an adequate audience.

Wrapping Up

Don’t let go of your chance of success! Use the data in every single step you acquired by using Mobile app analytics, an intelligent tool that can help you to make the right decisions and define a powerful strategy. With Mobile app analytics tools, you can fasten your operational and behavioral data of an app which are in turn known as they are the drivers of improvement. With a plethora of options available to analyze key metrics, the mobile app development team can collaborate with the business owners to know the goals of the app and embed the tool accordingly. 

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