Effective ways to know your Target Audiences for Mobile App

Mobile App

Know your target audience. These words are always advice to entrepreneurs in every field of business, as knowing the targeted audience is crucial because of the lack of face-to-face sales opportunities. According to CB Insights, in their post-mortem on the death of 253 startups, 14% of the startups failed as they didn’t get any user attention and indulged in poor marketing strategies. As a result, these companies failed to define their target audience correctly. In this sternest competitive environment, most mobile app developers are concerned about being successful and getting a significant share in the market. Down the line, finding your target market plays a vital role in overall business strategy. Overlooking this step, you risk ruining your whole marketing budget or even a potentially successful mobile app idea.

By having proper thorough research on your target audiences before launching the app, you can plan the design and functionality encompassing their preferences. Well, take a minute to think what your ultimate aim is; the answer is to get more users on your app. You may have a great app idea, but it depends on the audience if they think whether that idea is unique or not. If you determine your target audience first, you can save a lot of time and money during the mobile app development and promotion phase.

So first take out some time and firmly decide on your potential users. The key to knowing your app’s target audience rests in the analysis you do beforehand, during, and also after the actual application development process as there is no room for creating an error.

You may have a great app idea, but it depends on the audience if they think whether that idea is unique or not. If you determine your target audience first, you can save a lot of time and money during the mobile app development and promotion phase. So first take out some time and firmly decide on your potential users. The key to knowing your app’s target audience rests in the analysis you do beforehand, during, and also after the actual application development process as there is no room for creating an error.

Figuring out your targeted audience for your application, you can

Knowing your targeted audience could prove to be highly beneficial before starting to develop the app. Once done with analysis on the target audience you can:

  • Plan functionality and design encompassing their demands, tastes, choices, and preferences
  • Practice the most suitable monetization model
  • Generate a definite and compelling marketing campaign
  • Also, it enhances the chances of achieving success

Define your audience

You must possess a definite understanding of who your audience is to be critically examined before the application development starts, therefore, be very cautious if you hope to be successful.

In this article, we will explain how to figure out the target audience effectively for your mobile application.

General understanding

In general understanding, you come to know some general insight regarding who your target market is going to be and gather knowledge on the initial lines of the market. Having a grocery app, for instance, will probably mean that your target audience will include the different age groups of people in different demographics. Since grocery purchasing is mainly associated with homemakers or housewives, who seem to shop more often than men do. But you can’t say that just women are your potential customers as men, students, and others also visit the app to purchase items.

Secondary market research

Secondary market research allows you to have a deeper understanding of your target market as you have to go with a broader perspective and approach. It is done by looking at data that already exists, like company reports and existing survey, you will also be able to learn more not only about your audience specifically, but also the market in general as well as your competitors. In the context of the grocery app, for instance, you can focus on how often people log into the app to look for new clothes and order products, what kind of items they gravitate towards the most, what mode of payment is used most often, app reviews and ratings as well. Also, you must not forget to keep your eyes on your competitors.

Audience demographics and behaviors

When performing research, it’s imperative for you to know certain details concerning your target audience that will allow you to identify them more efficiently. Identifying these specific details might be more or less valuable, depending on the nature of your app. Let’s know based on what the audience is to be targeted:

  • Gender
  • Age
  • Income level
  • Education
  • Family status
  • Profession
  • Solvency level
  • Main interests

Facilitates marketing

Once you recognize the requirements of your clients, you can readily estimate the marketing strategies that are going to undeviatingly operate on the client’s requirements. After analyzing what your users exactly desire for when you spend a considerable amount on marketing, you undoubtedly get the coveted results and surprisingly exceptional outcomes.

Check the trends

Another thing you need to know is keeping a check on the trends or something related to it if your idea of the app is in a stronger or waning situation. You can use search engines, for example, Google Trends/ Adwords to have an overview of the things people are searching for and how often. Also, you can find keywords that will be relevant to your online marketing strategy.

Conducting research on competitor’s app

Most importantly, you also need to examine your competitor’s app besides understanding the taste and preferences of your potential target audience. The primary step is to find and analyze who all are your genuine competitors. By conducting intense research you can carry SWOT analysis easily, by which you can identify the strengths, weaknesses, opportunities, and threats for your app that will help develop an app that is more specifically driven towards the target audience.

Surveys

If you need to acquire a more thorough understanding of consumers in your market, you need to tie up your shoes and perform some of the work on your own. With the help of online survey services, you access a large number of respondents for a fee and ask questions related to your app and the questions you ask will determine a lot. Apart from the questions associated with your app, you also necessitate collecting demographic and lifestyle data of your respondents.

Focus groups

Nothing more is an effective way of helping you identify your target audience than face-to-face interaction with your potential customer base. Meeting one or multiple focus groups, you will come to know consumers thoughts, and to demand follow-up questions which surveys don’t necessarily allow that can give you a better idea of their expectations. When choosing members for a focus group, make use of the demographic information you’ve previously collected and analyzed to recruit a diversity of users that each represents potential members of your target audience.

Wrapping up

If you desire for mobile app development, it is remarkably vital that you recognize the target audience for that application before starting its development. This will empower you to apprehend the features and functionalities that should be in the app. Likewise, if all the app creators recognize their target audience, the chance of its success will be gradually more in the race.

Read More...

Is Blockchain Technology a Solution to the IoT Security Issues?

Blockchain Technology

There are tremendous possibilities in the field of the Internet of Things and Blockchain technology. IoT deals with receiving and transmitting large amounts of data through systems and devices in real-time.

There has been recent adoption of blockchain technology in the last years.  Since it has provided the underlying framework for the cryptocurrency Bitcoin, many industries are depending on the technology. It ensures the protection of data and communication, and it successfully provides privacy and security to businesses. The data in the IoT has to flow across various devices, machines, and integrated solutions that have analytic capabilities. While the data moves in the network of devices, it has to pass through a variety of administrative borders. In such a scenario, to manage the data and have proper functioning of the entire IoT system, there is a need to collaborate with security technologies like Blockchain.

IoT Security Issues

The IoT ecosystem is based on a centralized model, which means that the devices and machines are recognized, linked, and tested using cloud facilities with a large amount of data storage. The internet is the mode of conduct for these devices, even if the devices are miles away or as near as two steps. Massive amounts of costs are incurred in setting up an IoT Ecosystem, as many devices are required to connect via the internet. Accordingly, the rate of communication through these channels will also increase that will need managing issues like their scalability and maintenance. Furthermore, Cloud services are the next bottleneck that is essential for the smooth function of the IoT system.

Blockchain

In the blockchain, the data is upheld in a dispersed record book called the ledger to retain data proceedings and dealings. Transactions are related to participants and recorded in the form of blocks with an associated timestamp. Since technology is dispersed in nature, there is no dominant power or supervisor. The main aspect of this technology is that it is based on the cryptography algorithm that prevents distortion of data and ensures high security. With the hash included in every record to the previous record, it is impossible to replace and make any alterations with the records. Hence, it has a security mechanism that saves it from tampering.

IoT and Blockchain

The amalgamation of blockchain with IoT has led to the protection of IoT. The decentralized facility of blockchain to IoT networks will solve many security issues of the ecosystem, making it more scalable, trustworthy, decentralized, and autonomous. The team of both technologies will ensure effective processing of multiple transactions, and help in tracking and coordinating millions of devices, machines, and so on. The entire approach is to manage the tasks and things at all levels in the IoT ecosystem.

Blockchain technology can be easily used in two ways to provide IoT network security. The company can incorporate all the devices and machines to carry on transactions and transmit the data, and then it can be linked with the Blockchain network through the Blockchain app development company. Or another way is to implement the quick contact via Ethereum that will automatically automate the smooth process of secure exchange of messages between the connected devices and machines.

Conclusion

Business companies have many IoT security challenges. Whatever ways one may organize the IoT system and networks; there will be one or the other nitty-gritty that will come up now and then. Especially in the case of large IoT ecosystems, that have scalability and maintenance-related issues. So the new combination is trending these days. Our iPhone app development company has been dealing with IoT app development and blockchain app development as it helps in the smooth functioning of the IoT network system. Contact our expert developer to discuss your idea about your IoT business app development.

Read More...

How to Discuss your Project Idea with the App Development Team Efficiently?

App Development

To develop an app, it is imperative to effectively communicate your app idea to the development team of an app development company. It is the first step in the massive success of your business app. All you need is to very intelligently explain the whole idea and design of the mobile app.

Once the idea to develop the application is clear in your mind, then it is essential that it is successfully passed on to the development team. The failure to express the idea of the app not only slows down the development but also adds to the cost of the development process. Not just that it has to be explained vividly, but it even needs to be innovative and has a concept that will engage the audience. The app developers will surely add their creativity, but the main idea has to be of the owner of the app, which is new like a flower budding out of the bud. Else the same scenarios will occur as it usually happens with other apps that offer nothing unique to their audience.

It is preferable to give as many details as you can to the app development team. But in order not to miss any minute detail, let’s see what all needs to be discussed.

Brief the developers about your company

First things first, present your company to the mobile app development team along with your role in the company. Help them familiarize themselves with what your company deals in. Then, move ahead to why you need an app and what is the purpose of it and tell them about your target audiences.

App development team

The size of the development team depends on the project. Depending on the project the mobile application development company will assign your project a project manager, Android or iOS app and back-end developer, and a designer to design the user interface and user experience along with an app tester. These are the people who would be dealing with you in the development of your app.

Modularize your project

Segregating the entire project in various parts that are complete in themselves with proper explanation, would offer a great deal of information to the app developers as to what you want in the app. The app can be divided into various menu options with different categories and subcategories. Such an in-depth explanation about your project will help the developers understand what all is to be added into one package.

First is an MVP- minimum viable product

A minimum viable product is the basic version of the mobile app without many features and functionalities. Since app development is a long process, having an MVP developed and released in the market is a better way of declaring the idea under your name. It even helps in gaining the response of the users about the usage of the app.

Use of Flow Charts

You can use flowcharts, graphs, and visual mockups related to the functions and designing of the app. The images and the diagrams help in a better understanding of the concepts. The various app designs colors and fonts, and other planning can be discussed with the UI and UX designers.

The function should be highly explicable

Various essential services need to be explained very clearly to the app developers to include them into the app. The features need elaborate elucidation, and here, suggestions from the mobile app developers can also be put to use.

Furthermore, the idea gathered from the user success stories for the MVP developed can also be put to use to improve the app as per the response of the users.

Have a healthy communication with the team

Appreciation plays a significant role in enhancing the output of a working unit. The app developers like to work with clients who are continuously appreciating and generously delivering feedback on the work done so far. It helps in understanding the overall idea on both sides and discusses all the pros and cons related to the task.

Conclusion:

Developing an app for a business is always a great idea in taking it all together to the next level. It takes opinions and views of the client and the hard work of the app developers to make it possible. App developers in our mobile application development company can surely assist you in your business app development even if you are not much aware of the process of app development. Contact our proficient and skilled experts who will help you out with the best mobile application development services.

Read More...

New York may soon be going to Witness the Idea of Legalized e-Scooters

New York may Witness Legalized eScooters

It is expected that the roads of New York will soon be packed with e-Scooters. Since the time Germany has allowed the e-Scooters to be on the streets; New York is poised to take it easy on the idea of legalizing e-Scooters. Soon two-wheeled e-scooter will be seen in the streets of New York. Various e-Scooters app development company has taken charge to provide a dockless electric scooter app for vehicle sharing platform.

The people much like the popularly trending e-Scooters because of its mode of operation through the crowd on the road. It can be operated on the sidewalks amidst the trees. No wonder, the eco-friendly ride offers many benefits on the environmental level and even affect the economy for good, it is still considered an under-rated option to commute. It is also because of the carefree attitude linked with the ride that bothers people walking on the sidewalks and makes it more accessible to accidents.

The lawmakers of states have been working on getting rid of all the restrictions to launch e-Scooters and ebikes, though municipalities are yet to give their green signal for e-Scooter companies with the designated set of rules to go on with the plan. For example, the state-bill may agree to the fact that riders would not need to wear helmets, but the municipalities would require the helmets on! Even the local authorities will take some time to finalize the rule and policies before one can ride an e-Scooter or an e-bike.

What makes it so desirable?

e-Scooters are now linked with companies like Bird, Jump, and many more have a new set of standards to define the terms and conditions to use the e-Scooter. Since the companies are in close association with the local government, they are trying their best to ensure that no local traffic laws are broken to promote and bring the new ride into the states. The labor put in by the companies and other officials have not gone un-witnessed by the government whereas the country is now in favor of having these economic rides on the streets, with the best efforts to maintain the rules and regulations of the roadside.

Effect of legalizations on the eScooter Industry

On the general note, it is good news that e-Scooter rides will be a legal business soon. But the trend is a little different at the city end. Just in case the government agrees to the industry, the cities will have their regulations to allow the scooter companies to act in the cities. The company owners are positive about the spread of the rides once the legalization is completed. They are expecting the business to prosper in many other countries.

Conclusion:

With the news that the New York Policymakers have managed to crack the deal to legalize the electric scooters and bikes have proved that New York can take any action to authorize immediately. But the city has its right to prohibit its use in the city. The safety and security on the road is their priority as they say! If you have a plan in your mind to own an E-scooter business, then hire our E-Scooter Mobile App Development Company and have expert app developers for your E-scooters app development.

Read More...

After Uber, PayPal MasterCard and Visa- Facebook to Launch Cryptocurrency

Cryptocurrency

Facebook being the world’s largest social media platform has more than 2 billion users worldwide. After playing on such a large scale, Facebook is now ready to launch its Cryptocurrency- Libra, which the users can use by sending digital coins to one another to purchase on Facebook and the internet.

What is the reason behind launching a new Cryptocurrency?

Facebook has been planning to develop a stable coin that is a digital currency attached to the money issued by the government, to reduce its unpredictability. Its price will remain stable, so it is also called a stable price currency.  It plans to have the currency in 12 countries by the year 2020. Libra association is an autonomous group that will govern the new digital coin, and it intends to remain autonomous of the parent company Facebook Inc. It is decided that none of the group members will have any control over the currency and that they are only limited to verify the transactions and maintain the records of the cryptocurrency chain.

Libra

The new Cryptocurrency can be used on the existing social platforms like Messenger, WhatsApp, Instagram, and WeChat in China.  According to the latest report from the Wall Street Journal, Silicon Valley is a group of leading companies like Visa, MasterCard, Uber, PayPal, and many others that are backing up the upcoming latest currency. Altogether 100 companies are set to capitalize USD 10 million each to raise the development of the money. The new launch is expected to open a new source of revenue generation for the company which has been struggling.

About Libra- Stable coin

Libra is nowhere near other crypto currencies like Bitcoin, etc., as it has strict rules and regulations for its action. The Libra group of association has met with the Bank of England governor, various money transfer companies along with the US Treasury officials to discuss the risks and opportunities involved in the whole venture. It would not be wrong to compare Libra with the Blockchain oriented payment methods like JPM coin and many more. The popularity of the stable coin is due to its contract compatibility and its predictability, unlike the actual currencies which are highly volatile. Also, the transaction cost, which is increasing ever since then is a reason for it is now and then in the news.

Is it a parallel economy?

Without any doubt, Facebook has already enhanced the way people communicate with each other and given a new picture of the mode of communication. The level of acceptance for Libra among the people is huge as it is a Stable coin. With the terminal similar to ATMs where people can exchange their digital currencies, they will need a large number of funds to establish the physical infrastructure. It is also believed with the incoming of stable coin more number of people will start to have faith in the digital mode of currencies. It will even prove valuable to people who are living in developing countries.

Conclusion

Soon Facebook will allow people to shop and spend money on things to their loved ones at zero fees, which is its way to reinvent the money. With support from expected financial companies, Facebook will be able to launch its new blockchain-based Cryptocurrency by 2020. Our blockchain app development company has already drawn the attention of leading firms with the successful blockchain app development. Contact our app developer for your business app now.

Read More...

Android Q Vs. iOS 13- Which Makes a Difference?

Android Q vs. iOS 13

The two most popular platforms, iOS, and Android are contesting ever since their genesis. Both the platforms are always in constant debate as and when new iOS and Android operating systems are launched every year by Apple and Google. None of them is in the shade due to the launch of a new feature in an opponent’s platform.

The consistent strife among the two platforms leads to the development of new features without fail, and their launch in the market makes it challenging for iOS and Android app development companies to figure out which is better. As per the latest trends and features prevalent in the market, there is similarity in the list of features found in both the apps developed by the iOS and Android app developers. The latest software updates of both, i.e., Android Q and iOS 13, which are in beta stage as of now launched by Google and Apple respectively, are currently in the market. The mobile phones are a slab of metal and glass without the operating systems that powers them.

The iOS 13 in its beta version is only available to developers yet with a dark mode for the whole system, better control on the privacy settings and scads of improvements made to make iPhone secure and convenient to use. In comparison, the Android Q also offers the dark mode along with an emphasis on the privacy issues with artificial intelligence enhancements. So the comparison is on the features that were revealed by Apple at the WWDC 2019 along with the features released by Google so far. A few of the most important features of both platforms are discussed below.

Privacy assurance

So far, the privacy is concerned; this has been the selling point of Apple for so many years. Apple declared at WWDC that since its business is not like that of Google that depends on the user data and targeted ads, it will provide its customers with better location permission services while using apps, that will allow the user to choose to share the location once and again ask the user next time whenever the location is required. Likewise, Apple’s new method to sign in will let the user sign in incognito to websites and apps without being trailed.

Whereas with Google, as its significant way to generate revenue is through ads that take into account the user search, for instance, what website they look for, etc. So in the Android Q, it has taken a significant step to enhance the privacy of the users by letting the users control what information they want to share via apps and various services.

Overall dark mode

The dark mode is favourable; the reason being it saves the battery life as it needs to light up fewer pixels along with reducing the strain on the eyes. The Android Q, unlike the previous update of Android Pie, has the dark mode evenly distributed on the mobile operating system and allows the user to switch between the bright white screen and the dark mode.

Apple, on the other hand, has a dark mode for its mobile operating system in iOS 13. The dark theme mode, as declared at the WWDC is available in wallpapers, notifications to widgets, calendar to messages offering a consistent dark experience for its users.

Photos- Editing and sharing

In Google’s photo service, there is everything that is required. With 15 GB of free online storage, the powerful editing tools along with effortless backup and photo sharing, Google offers a perfect photo editing tool. The night site also uplifts the scale to Android. Being a Google tool, it is easy to look for people and places on assigning the tags to the photo.

Apple, on the other hand, comes with a productive photo editing tool, and in iOS 13, the tool can adjust the portrait lighting with the help of the slider. With the ability to recognize faces, objects, and scenes, it helps the user to sort all the images along with the 5 GB of free iCloud storage space.

iMessages and Facetime or Google’s Duo and Hangouts

Apple offers its users end to end encrypted communication facilities via FaceTime and iMessage. The quality of video and text chat and seamless messaging among the iOS and macOS devices cannot be surpassed by any other platform so far.

Google provides messaging apps on Android like Duo, Hangouts for voice and video calling, Google Voice for voice calls again, Messages for chat or text message. Hangouts website offers to message on Mac or Windows devices along with the web version of the app.

Conclusion:

The comparison between the leading platforms has displayed a picture of equal parts of positive points. Besides competing with each other on many features, they individually have many features that so far have not been surpassed by the other. Our Android and iOS app development company have skilled iOS and Android app developers to indulge in app development to extract the best out of the platform for the clients. Contact our android development company for your business app now.

Read More...