Effective Strategies to Market your Mobile Application Free

mobile app

Many business owners or entrepreneurs spend much time and funds in making the best application possible. With proper planning of selecting widgets, designing layouts, placing relevant and informational content, people get an application developed for a variety of businesses and activities.

Mobile app development company puts a lot of labor, pays attention to minute details, but still many apps are not getting the same response and love from the public. Many would comprehend it as a quality issue and that developing an app was a poor idea or the concept wasn’t right and so on, but it’s the other way round. Anything new that is launched in the market needs promotion.

So much time, concept, money, labor is put-in to develop a product. This product provides a platform for the customers to interact with the service providers with just a few clicks. But for customers to adopt the newly made application, it is crucial for the developers or the app owner to indulge in the promotion of the app. So what are few of efficient ways to market an app free?

Marketing before releasing an app

Mobile app promotion begins the day the app developers get in touch with the public for their viewpoint for future development. To find out what all features are desirable it is beneficial to get in touch with the potential customers who would use the app. Customer’s feedback helps in two ways. A developer gets insight into what all is necessary to develop along with the marketing of your app.

Use your website

A website is a useful portal to advertise and hence market the mobile app. If you have got one, then use it to the best by having a dedicated page solely for its promotion. A pop-up page when the visitor visits your website alarms and grabs the attention of the visitor to download the application or continue with the mobile version of the website.

A proper SEO

The SEO of the application developer is also a good practice to promote the application. With the best set of keywords, the search engine should be able to show your app in results when the user keys in the query. With an option to download, it is easy for the user to reach the download link.

App store optimization

Along with the SEO, it is imperative to rank the application in the app store following the best ASO strategies. From its name to the price to purchase it, it is essential to have compelling and persuasive screenshots that are well captioned and visually appealing.

Promotional offers

There are many other applications like yours, so it is essential to provide a competitive edge over the other. Give some promotional offers like discounts or trial period offer or free app downloads with limited features. Attracting customer with offers helps you win potential users.

Social media marketing

Promoting the app on highly followed social handles, like Facebook, Twitter, LinkedIn, Instagram and where the potential customer is available, is beneficial. Regular actions like demo videos, social posts, latest news of new developments, etc. Keep the public well aware and connected to your product.

Use official blog

A dedicated blog for the app can feature blogs related to the app. It can include the latest news, developments that make it easy for a user to use it. Add images, screenshots, demo videos, reviews of the users in the content, and following content there can be an option to download the app or a link directed to the app store page to download the app. 

Conclusion

Following a simple criterion, it is important to spend much time in promoting the app as much is spent in developing it. More the work is done in promoting the application, a wider range of public knows about it. Our mobile app development company will develop an app along with it promote your app that highlights your business.

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Significant Tips that will Boost Revenue of Your E-commerce Application

E-Commerce app

For every business, its growth and expansion are essential, and the ROI plays a vital role in the growth of the company. These days E-commerce app has become a rave in the current market as well as probably the most utilized service provided by IT development Companies. E-commerce Industry witnessed substantial growth; the market for e-commerce is expanding 15% every year. The escalating requirement for e-commerce has made it a profitable business opportunity for business owners to earn huge profits. Developing an e-commerce website is quite useful in selling products & services online, and also enables you to reach out to more customers easily.

For every business retaining the old ones and making new customers is mandatory to have a grip in the market as more customers mean more sales which indicate higher ROI. Nonetheless, there are specific aspects that are to be inspected during the development of the e-commerce app to make sure it increases your sales. Mentioned below are some of the tips which are required to be looked upon to make handsome profits:

Existing customers are to be targeted

Because business doesn’t have enough customers, they fail. So keeping in mind the target audience, try to improve customer retention strategy instead of concentrating all your efforts on customer acquisition. This way you can make more new customers efficiently, and loyal customers will help you grow even faster as they’ll add many items to their shopping carts each time they visit your site which will generate more revenues.

Show icons/symbols that depict your site is reliable

None of us want to shop on the e-commerce site that seems faulty or else deceitful. This way you might lose your credibility so try to display some authentic icons/ symbols that depict that your site is reliable and can be trusted by the users for further purchase. For ensuring you’re not lying or misleading the customers, you may display any security badges which prove that you’re trustworthy to have a long lasting relationship with your customers.

Increasing the speed of the app

Users hate the apps which are slow or take much time to load but at the same time the app which takes a few seconds to load lure users efficiently. Customers often prefer an e-commerce app which has a wide range of products but lower loading time. So for any mobile app development company, it’s necessary to increase the speed of the app by making the required adjustments to avoid revenue loss.

Grant customers lucrative incentives

Users love additional offers in the form of vouchers or extra points/rewards, and it might play a vital role for you to have a competitive advantage. By offering these points, you lure customers to visit your e-commerce app again. You can also provide them with promotional gifts whenever a user buys through the app. You can also furnish them with coupon codes and gift vouchers for their first shopping, or on special occasions so that they come back.

Enhanced app performance

If your e-commerce app is not performing well, it won’t be a good option for you. If you fail to improve the performance of your app while implementing your e-commerce strategy, you might suffer a massive loss as you would lose a huge chunk of customers. So it’s important that you maintain the quality of the app. You may hire Magento developers who are apt in making a bug-free, high-quality and high-performing app.

Accept different payment options

In the era of digitalization, people prefer shopping through online payment modes so allow them to do so. The payment method must be convenient for users to get more e-commerce sales. If you only accept Visa and MasterCard, you’ll be alienating a lot of potential customers. So make sure you accept debit cards and credit cards as well. An option of COD (Cash on delivery) also should be there for the users who are not using cards.

Make an offer that users really can’t overlook

You may provide them with deal or offers they just can’t deny. Offering them such deals may attract customers easily, and there would be an abundant rise in sales and ROI. Interesting offers and deals will tempt customers towards your product, and gradually they’ll grab the deal and buy the product. Make sure it must be something irresistible, something that your customers can’t get rid of!

Conclusion:

Now when talking about E-commerce apps, it has grown as a vital weapon in generating more sales and enhancing the ROI of the business. The e-commerce market has observed an expansion at a rapid pace as Users visit shopping websites on their smartphones. E-commerce development is reshaping the way shopping was done earlier. E-commerce development has significantly changed the entire consumer behavior and convenience. In no time people purchase stuff of their choice sitting back at home in just a few clicks. It’s high time now for a Mobile app development company to seek into automation, personalization, and mobile-commerce. The above-stated tips will undoubtedly help you in creating profits and boosting revenues of your e-commerce app.

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Opting an Agile Approach is Worthy for Mobile Application Development- How?

Mobile app development company

As we know, for sure, with the augmentation in the use of smartphones, the mobile app development market is growing rapidly. It’s completely a challenging task to develop an app with a long life span as well as an app which can be a big hit in the market in this harsh competition. Users experience and expectations from a mobile app become the key concerns for a successful mobile app. Hence, it’s mandatory for app development companies to adopt the agile approach plus uniformly changing market trends to have positive outcomes.

Now moving further, let’s talk about agility?

Well, Agile isn’t a tool or mechanism but it’s a development methodology. An agile methodology is a requisite approach that benefits the mobile app development company to create mobile apps. This process is helpful in streamlining the critical development process and makes it quicker & adaptable, empowering you to make modifications as needed. It’s the comprehensive process of segregating into distinct development cycles. This method requires breaking the complete task into several sub tasks and therefore, all subtasks become a separate module.

How can you set a breakthrough adopting an Agile Approach?

Following an agile approach, one can learn how to create a more valuable and useful product. This is one of the primary benefits of adopting agile process. Agile application development helps to organize designs and planning methods, development and testing practices during the app development lifecycle. Elaborated below are the reasons to go for agile for the purpose of mobile app development.

Develops quality outcome

It’s a traditional & very popular approach to examine the mobile app prior to the final launch so that there is no room for bugs & issues. However, following an agile approach, testing is integrated completely during all phase of app development to guarantee a quality-rich app.

Experience adaptability

Adaptability is accredited as the most advantageous reason to go for an agile mobile development process. This is because there are chances for specific modifications as there’s always a space for mistakes which certainly will increase your website traffic.

Provide solutions within the budget

It provides quality solutions at affordable rates plus it saves money and most importantly, it assists startups to invest funds prudently. This way it will lead startups & enterprises to attain more ROI spending less.

Result-oriented

Users love to use an app which is catchy and handy. Agile Methodology helps you in obtaining Result-oriented outcomes, thus helps in the boost in customer engagement heading towards the profit achievements and results.

Manages all risks effectively

Users don’t like apps that don’t function properly or have many bugs and this leads to a total failure of the app. This is why an app can be built using an agile methodology which detects the existing bugs and the developers can make the changes accordingly to manage the risks timely

Enhances user experience

Opting agile process developers enhance design responsiveness, sustainability in app usage meeting with customer expectations and better user experience, enabling an increment in the quality and performance of the app.

Ending Note:

There’s always a room to select a better approach for a robust mobile app development solution. Selecting the agile methodology for developing mobile apps becomes an effective approach for mobile app development companies for sure, as it delivers several advantages over the conventional method of app development. It allows you to make decisions faster making the process more spontaneous by developing a seamless app in a short period of time.

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Latest Encryption Method Adiantum for the Billion Users

Adiantum

Encryption is not a topic to be taken lightly.  Present age devices come with strong support for encryption techniques. Encrypted devices keep personal data, accounts, files, credentials and almost everything available on the smart devices securely away from the reach of thieves and hackers. One cannot crack into any phone without knowing the passcode/password pin/pattern, and likewise, it is not feasible to extract any data from such encrypted devices. But there are many devices which come with less robust encryption technology.

Adiantum Encryption

For such low-powered devices, Google has launched the new encryption technology called Adiantum. This Google’s update is to make encryption more effective on less-powerful devices like phones, smartwatches, TV’s that are without cryptographic acceleration, to ensure that all devices are encryption enabled.

With encryption, comes slow performance of the devices.  It is inescapable for the encryption to add overheads that slow down the smart devices and computer systems in many cases. Many times it goes unnoticed as high-end devices have a dedicated processor for encryption. The focus here is on the lower-end devices that like Android smart devices and phones that have a miss of robust encryption methods.

That is when Adiantum comes into the scene.

Adiantum with ChaCha Stream Cipher

Android provides encryption to a lot of smart devices in the form of Advanced Encryption Standards called AES. The higher-end devices use ARMv8 cryptography extension and the lower end devices use a slow ARM Cortex-A7 to lower the cost.  These lower-end processors do not have hardware support for AES. In such a case the devices work slowly and deliver poor user experience.

To avoid this situation, ChaCha 20 cipher is used when the acceleration AES is not available. It is fast and secure and depends on operations that CPU supports. However, in the absence of AES super performance, no option can be used to provide better performance on the lower end devices.

Storage space and Performance

To overcome this problem, Adiantum integrates ChaCha stream cipher in length preserving mode with AES based length encryption proposals like HCTR and HCH. The new process doesn’t require any dedicated additional space or blocks to store the encryption metadata. It is suitable for devices that have low storage space as it doesn’t increase the size of the data.

The original data is of equal size as the encrypted data. Even this aids in faster encryption as no new headers or footers need to be added while encrypting the data. ARM Cortex A7 combined with Adiantum has five times speedier encryption and decryption on 4096-byte as compared to AES-256-XTS.

At the performance level, it is expected that the new technology will create a new layer of security without the need to add expensive specialized hardware to encrypt the locally stored data, further increasing the protection of the data in the devices. Also, it is likely that the low budget devices will benefit from increased security.

Conclusion

Everyone has a right to safeguard their information and data from theft and seasoned hackers. Encryption can toll on devices with less powerful encryption processors. It is believed that the new encryption method will allow the next generation devices to grow more secure further allowing the billion new users to be online safely.

With the ChaCha stream Cipher which is employed with HTTPS encryption, the new technology is faster than AES when expensive hardware is unavailable. Contact our mobile app development company to enrich your app privacy with the latest technology.

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A Comprehensive Study of Pioneer Features in the Ionic 4

Ionic 4

With the all-new features that push it beyond the front end framework, Ionic 4 is one of the most dependable frameworks. It is an excellent choice for creating PhoneGap applications, prototypes before building the native applications, and HTML5 app development. Over years of research and consistency, ionic has upgraded itself to a powerful user interface and app framework.

With the latest release, it is a set of web components with custom elements along with the shadow DOM application program interface in all most recent browsers. This allows all web developers to use standard web API’s so that the Ionic component API’s stay stable without getting affected by the frontend and framework opted.

There are the latest advancements in the framework as follows:

Components for web

With the most recent set of web platform APIs developers can produce new custom, reusable and encapsulated HTML tags for web applications and pages. These web components have custom widgets that can be used with any JavaScript library or framework to work with HTML across the latest browsers. The web components have less of written code and improved startup and load time that improves the performance of Progressive web applications.

The web component’s custom elements allow modernization of HTML by creating new tags and makes way for designing new DOM elements. The Shadow DOM that develops component-based applications fixes the CSS and DOM. The stencil is the new web component compiler that can work with or without any other front- end framework and makes use of any addition API’s like Typescript, Virtual Dom and so on.

Progressive Web App development

Ionic Four is designed to build high performance oriented PWA’s which ensures the components are packed tightly in sets of collection for asynchronous component loading and delivery.

Helps in customization

CSS custom properties have provided structure to the developers to upgrade the customized Iconic components in future without having compatibility issues. It also offers public theme API that allows to theme the apps irrespective of the frontend framework used in the app. With this facility the developers no longer have to alter the inner CSS styles; on the whole, changes can be made easily by modified CSS custom properties.

Integrating Frameworks

The latest framework works well as an individual web component library or by integrating JavaScript frameworks. It is expected to incorporate more frameworks in the coming future. It can make regular internal improvements without the need for respective updates in any other integrated framework.

The ionic command line interface

CLI is a tool that aids the developers by allowing them to choose any framework while developing a new project. It has a built-in development server, debugging tools. It also helps in administering the developer’s account, other deployments and manages cloud builds.

Routing

The latest version uses native Angular Routing, besides putting the components into ion-nav, now the components have to be mapped to routes. With an ion-router single element, it can control all communications with the browser history. Ion-router-outlet and the Angular router are used for Angular projects.

A Brief Comparison Between Ionic 4 vs. Ionic 3

On evaluating a large number of a new component developed using the latest technology like ion-backdrop, ion-picker, ion-ripple-effect, ion-route and so on it is found that performance has improved along with customized themes and UI by 1.5 times than the previous version. New web components are developed using Stencil are top scorers on the Lighthouse Benchmark tool by Google.

Conclusion

With power packed changes like the use of Stencil along with the use of any other framework besides Angular, version 4 is a success. With the pioneering features, it has managed to revolutionize the ionic framework development. Contact our mobile app development company for progressive web development, cross-platform applications for mobile and desktop platform now!

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Advantages of Laravel Web Development Services for the Enterprises

Laravel web development

An entrepreneur will get a lot of opportunities if they have their web applications. The application development can always increase the business and boost conversion rates. The first point that comes to the mind of an entrepreneur is to develop a web application and launch it in the market. But one must not settle with any development; it is very crucial to choose the right framework.

Laravel is an open-source PHP framework that allows developers to develop web applications quickly and efficiently. It has made a few web app development tasks easier like caching, routing, authentication. It is believed that Laravel has promoted the developer’s web development experience for the best. It develops a fully customized product with its built-in libraries and other functionalities and with the least effort one can launch it easily. 

There are various factors why developers choose Laravel for web development services.

Benefits of choosing Laravel web development:

High security

The first benefit of this framework is that it safeguards the web apps and provides top-class security from cyber-attacks. Being a secured framework, it doesn’t allow any security threats to enter an application. Furthermore, it ensures the safety of the development code. It keeps the application safe from hidden and unintentional security issues.

Better performance

Performance is the second key factor that separates Laravel from the crowd. It provides web development unmatched performance by integrating tools like Memcached and Redis. These tools make it possible for the developers to enhance the performance level of the apps.

Authentication 

Adding authentication and authorizations system to the web apps is again easier in this framework.  The user has to validate themselves before they sign in. This framework allows the developers to add authentication by creating a logic behind providing access to the user who is authorized to do so.

Blade templating engine

With blade templating, the developers can use pre-defined templates to write codes along with their plain and simple codes of PHP framework. These templates do not restrict developers to make their codes and changes to the existing ones while keeping them lightweight, interactive, and dynamic to write more codes easily and quickly. The benefit of Laravel stays intact as the website developed using blade templating remains lightweight with high performance.

Database migration

Migration of databases was not easy and not possible with earlier frameworks. But it is more comfortable now with the Laravel framework. It allows the developers to share their database with other developers. They can even undo the changes made to the database. There is no need to re-create the database with the facility of database migration which saves the precious time of the developers.

Object-oriented features

The framework has in-built libraries with object-oriented features and functionalities which are easy to use, and developers can quickly implement these in the app development process. These features allow the developer to develop responsive, modular, and ready-made applications.

Unit testing

In unit testing, each part and module of the application is tested to make sure that no part of the application is broken or not working. The purpose of the unit testing is to make sure that no part of the web app has any error or exception before the application goes into the market and is life.

Conclusion

Today, the majority of enterprises are looking for web app development services to speed up the business and the conversion rate. With the Laravel framework, one is sure that the development process will not take long as it offers fast development and soon the application will be live as compared to other frameworks.

Our mobile app development company chooses the Laravel framework to provide the development as per the expectations of the customer. Hire our app developers now to get amazing web services.

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